Infigra's Article in Ecommerce

1114 5 sites that let you customize your own products
One trend that has been picking up speed the past few years is mass customization. Here, we have compiled a list of five of the best examples of mass customization.
Posted on Feb-06-2012

1219 Why you should hire a professional photographer for your product photos
Your products are the reason you built your e-commerce site – and the reason people visit you and browse. If you want to run a successful online business, then you need to have professional photographs.
Posted on Feb-01-2012

1174 M-Commerce during the 2011 holiday season
As predicted, mobile commerce sales grew at an exponential rate this past year. Shopping for Christmas gifts from mobile devices, such as the iPad and the iPhone, is becoming more commonplace. But just how much did mobile commerce rise in the past year?
Posted on Jan-20-2012

1175 Why your company's website should have an About Us page
Although e-commerce has become mainstream and attracted many customers, people are still wary of the Internet and the anonymity it offers. To get potential customers to trust you, you have to use content such as About Us pages.
Posted on Jan-09-2012

790 How Facebook is shaping the world of e-commerce
Over the past year or so, custom Facebook pages have taken off. Whether we like it or not, Facebook is providing yet another way of doing business online - a more integrated, social oriented way of doing business like has never been seen before.
Posted on Dec-29-2011

700 How to get people to buy
You can have the best site and products in the world, but if you don't have someone to market for you and convince people to buy, then it won't do much good. Here we'll look at a couple of ways that you can convince people to buy from you.
Posted on Dec-22-2011

2156 Three security tips for your e-commerce site
Online commerce has resulted in big gains for many companies, but with these gains is also the very real threat of major loss. The risk is never fully eliminated, but it can be diminished by following a couple of very important security tips.
Posted on Dec-16-2011

2267 Holiday tips for your e-commerce site
During the holiday season, competition for customers' attention is especially fierce. Many businesses may find it difficult to receive - and hold - people's attention when it comes to advertising and showcasing their products. There are many things you can do, but we're going to talk about a few simple tips that will increase your sales during the holidays.
Posted on Dec-14-2011

728 Making the most out of your company's Facebook page
Maintaining your social networks can prove to be more difficult than it seems - especially if you want to use them to further your brand and promote yourself. Here are a few tips you can use to reach out to your fans and customers - and show them that you care.
Posted on Dec-02-2011

812 How to improve product photography
Many small business e-commerce websites and nonprofit organizations take photos for their websites themselves. Although this does save money, when you're not trained in photography the pictures can turn out looking less than professional.
Posted on Nov-30-2011

722 Tips for better tweets
It takes a little extra thought to write an update for Twitter that garners attention, but it's not as difficult as it seems. Here, we'll talk about four tips for writing better tweets.
Posted on Nov-21-2011

645 How to make the most of online surveys
One of the best ways to gain feedback on your company's service and website is to offer a customer survey. To get the most out of the experience, you should follow these tips.
Posted on Nov-14-2011

553 Why technology is so crucial to the development of society
It has been proven that access to technology, such as computers and cell phones, can help improve the quality of one's business life. Although many of us in the Western world are bombarded with messages about how we are constantly inundated with technology, and although there is a point where there is too much, technology has improved our lives greatly.
Posted on Nov-02-2011

555 Writing tips for your e-commerce blog
When writing for your company's blog, you need to be conscious of how you write and follow these critical guidelines to keep your customers interested.
Posted on Oct-31-2011

597 Common mistakes that can lead to lost sales
When conducting an e-commerce business, you have to keep your site regularly updated and monitored. Nothing turns away a customer faster than lack of (current) information, expired certificates, and poor navigation.
Posted on Oct-27-2011

556 Tips for better e-mail marketing
Poor e-mail marketing can have little effect on bringing up sales or, worse, backfire by lowering customer goodwill. Here are a few simple tips for how you can make your e-mail marketing a success.
Posted on Oct-24-2011

579 Why e-commerce businesses need more than a web presence
When thinking of e-commerce businesses, many people only consider the online store itself. Although this is the true definition of e-commerce—selling online—it is not the only aspect of owning an e-commerce business.
Posted on Oct-10-2011

558 Shopping cart abandonment
One thing that has been plaguing e-commerce business owners since its introduction is shopping cart abandonment. Customers often want to save a page or aren't serious about purchasing the products they place in their shopping cart.
Posted on Oct-07-2011

557 Well-written product descriptions
Customers rely on text to understand your message and find out more about your product, since they are unable to see it in person and talk to sales personnel about it. It is extremely important to write clear, concise descriptive text.
Posted on Oct-06-2011

658 How to handle shipping information
Shipping can be a tricky thing for e-commerce businesses, especially if it's not handled right. Although certain costs can't be reduced or eliminated, you can raise your customers' goodwill by keeping these tips in mind.
Posted on Sep-30-2011

804 Why customer service should be a priority
As much as you want to focus on making sales, you should also remember to keep most of your focus on providing excellent customer service and reaching out to your customers and potential customers. Consistently offering helpful solutions and service will be what makes or breaks your business.
Posted on Sep-28-2011

609 Structuring your business plan
Planning any sort of business can be messy and take a lot of thought. However, if you organize and lay your thoughts out in a structured manner, you'll find it easier to find the starting point. This is why creating a business plan is a good idea.
Posted on Sep-27-2011

524 Retaining new customers
Drawing in and retaining customers can be one of the hardest parts about operating any sort of business. This is especially true of online business channels. Although the Internet has made it easier to shop, sell, and keep in touch, it has also given people a quick sort of convenience that leaves out the human factor; customers who are browsing for an item may find it in your online store and not even think about coming back.
Posted on Sep-15-2011

829 The truth about customer data sharing
Business information is sensitive and should not be shared with just anyone. Unfortunately, these days businesses surrender their information too easily to people who might not be trustworthy.
Posted on Sep-08-2011

672 How to increase your online sales
With so many businesses looking to make it out there, you might find yourself overwhelmed or buried under the piles of links on Google. However, there are things you can do to put yourself out there in order to increase your sales.
Posted on Sep-06-2011