How to improve product photography
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Posted On :
Nov-30-2011
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Article Word Count :
466
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Many small business e-commerce websites and nonprofit organizations take photos for their websites themselves. Although this does save money, when you're not trained in photography the pictures can turn out looking less than professional.
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Many small business e-commerce websites and nonprofit organizations take photos for their websites themselves. Although this does save money, when you're not trained in photography the pictures can turn out looking less than professional. You may think that to be a better photographer you need to purchase an expensive camera and take classes, but to look professional on your website, it just takes a couple of tips and lots of practice.
Use simple backgrounds. You want the focus to be on your product, so for most cases, you want your background to be simple. White backgrounds are the most popular by far because they tend to blend in with the rest of the site background and they provide the most contrast. Having a simple background guides the viewer's eyes on the only object against it - your product. It also helps viewers pay better attention to detail, since they won't be distracted by a busy background.
Use close-ups. In addition to showing an overall view of the product, you should also provide a way for viewers to see close-ups. Whether you provide additional photos or allow them to mouse over an area and get a pop-up window with a closer view, you should give them as much visual information as possible. Selling online makes photos more important than ever, since customers can't pick up the product and examine it in person. Therefore, you should do your best to duplicate the experience and let them see as much as you can show.
Use different angles. This tip goes hand-in-hand with the previous one. Using different angles allows customers to get a fuller mental view of the product and see all the details. It makes the experience more real and doesn't leave anything to the imagination. Take several different pictures of a product especially if it has detail on the back; this is particularly important when selling clothes.
Use natural lighting whenever you can. Natural lighting is generally the best to use because it's warm, inviting, and vibrant. Even so, you should be careful that your products are not back lit; you may have to play with the placement and the angles. For smaller products that have a lot of detail, you may have to use a lightbox. This isn't as hard to create as one might think, and there are a number of tutorials on YouTube that you can follow.
Good photography won't come overnight, but you can improve if you keep these tips in mind and spend some time practicing. Give yourself plenty of time to take the pictures until you start to get the hang of it. The effort will be more than worth it, though; customers take notice of photo quality, and you might find that your sales increase.
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Article Source :
http://www.articleseen.com/Article_How to improve product photography_112357.aspx
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Author Resource :
About Infigra E-Commerce:
Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.
For more information, visit www.infigra.com
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Keywords :
e-commerce, eCommerce, photography, product photographs, photos, tips for taking product photos,
Category :
Internet Business
:
Ecommerce
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