Shopping cart abandonment

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<h1>Shopping cart abandonment</h1><strong> Author: <a href='http://www.articleseen.com/profile_Infigra.aspx'>Infigra</a></strong><br /><p>One thing that has been plaguing e-commerce business owners since its introduction is shopping cart abandonment. Customers often want to save a page or aren't serious about purchasing the products they place in their shopping cart. Though this is frustrating to businesses, the only thing they can do to try to prevent it is ensure that the customer meant to exit out of the web site before completing the purchase. The first thing e-commerce site webmasters can implement to ensure the customer really wants to leave is to issue a pop-up message. Although these can be seen as an annoyance rather than a help, customers who didn't mean to exit the website will appreciate it. Plus, an on-site pop-up box can force the user to make a hasty decision, and they might decide to make the purchase after all. Just be careful when using pop-ups and make sure you really want to use them - and craft the message so it doesn't sound like you're trying to corner the user. Be friendly and helpful at all times, even if you really don't want to lose that sale. Another thing you can do is set your site up so that an email is sent to the user after a specified amount of time(usually a few days) if they haven't returned to their shopping cart. You can also set it up so the email is sent soon after they've left the site, and it is less intrusive than a pop-up message. However, sending it a few days later is generally more effective because then it doesn't feel like soliciting and it will remind the user of the items he or she considered buying at one point. Even if you don't get that particular sale, you want to keep in touch with the user and keep your store in his or her mind. Either way you choose to handle a user leaving the site, you should provide a perpetual shopping cart so the items added are not lost if the user has to leave for some reason. Sites that have implemented perpetual shopping carts that retain the users' choices have found their sales increased. Users like the option of saving items and later coming back to pay for it. That way it's there if they want it and they don't have to go through pages trying to find it again - and many might not even try to find it again. Following these steps could help you decrease your shopping cart abandonment in the future. Let an e-commerce provider help you set up your system and shopping cart, to make it easier for the user as well as you.</p><strong>About the Author:</strong><br /><p><strong>About Infigra E-Commerce:</strong></p> <p>Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.</p> <p>For more information, visit <a rel="nofollow" href="http://www.infigra.com">www.infigra.com</a><p> Article Source: <a href='http://www.articleseen.com/Article_Shopping-cart-abandonment_89533.aspx'> http://www.articleseen.com/Article_Shopping cart abandonment_89533.aspx</a></p>

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Keywords : e-commerce eCommerce, shopping carts, shopping cart abandonment, how to prevent shopping cart abandonment,

Category : Internet Business : Ecommerce