How to make the most of online surveys

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<h1>How to make the most of online surveys</h1><strong> Author: <a href='http://www.articleseen.com/profile_Infigra.aspx'>Infigra</a></strong><br /><p>One of the best ways to gain feedback on your company's service and website is to offer a customer survey. You might be skeptical at first and think that customers don't complete the surveys, but you'd be surprised how many do. For this reason, it's beneficial to issue a survey to gather information about what you're doing right and what you can improve on. In order to get the most out of the experience, you should follow these tips. Use both multiple choice and comment oriented questions. Multiple choice questions (or questions that require one to rate on a scale) is a great way of getting an answer, but you may not get the full story. For example, if a customer rates your service as poor, then you have no way of knowing why he or she rated it that way. You should offer questions where customers can type their own answers as well so they can elaborate. This will help you see not only where you can improve, but also how you can improve. Clearly state the length of the survey and approximately how long it'll take to complete it. Customers will be more willing to take the survey if they know how long it is and what's expected of them. Additionally, having some sort of way to measure their progress and show them visually throughout the duration of the survey should help them stick with it as well. If a customer feels as though a survey won't end anytime soon, then he or she is liable to close it out. Offer an incentive for completing the survey. Offering an incentive is optional, but it does help you receive more responses. Some good ideas for things you can offer are discounts and coupons, a small freebie, or an entry into a contest. Though you will be giving something away, the information you receive is invaluable and pertinent to the growth and success of your business. You want to make sure that your customers are satisfied. These are just the major points of making your online survey a success. Remember that any form should require as little customer information as possible and protect their privacy. You can contact an e-commerce provider for advice and guidance in composing your site content and managing surveys.</p><strong>About the Author:</strong><br /><p><strong>About Infigra E-Commerce:</strong></p> <p>Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.</p> <p>For more information, visit <a rel="nofollow" href="http://www.infigra.com">www.infigra.com</a><p> Article Source: <a href='http://www.articleseen.com/Article_How-to-make-the-most-of-online-surveys_104122.aspx'> http://www.articleseen.com/Article_How to make the most of online surveys_104122.aspx</a></p>

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Keywords : e-commerce, eCommerce, online surveys, customer surveys, customer satisfaction, customer feedback,

Category : Internet Business : Ecommerce