How Facebook is shaping the world of e-commerce

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<h1>How Facebook is shaping the world of e-commerce</h1><strong> Author: <a href='http://www.articleseen.com/profile_Infigra.aspx'>Infigra</a></strong><br /><p>Over the past year or so, custom Facebook pages have really taken off. Presently, you'd be hard-pressed to find a big company or retail chain that didn't have a custom landing page for their Facebook profile; it's all a part of marketing and making themselves available to their customers no matter where they are. Whether we like it or not, Facebook is providing yet another way of doing business online - a more integrated, social oriented way of doing business that has never been seen before. The first, and most obvious, way that Facebook is changing the way e-commerce is conducted is by giving businesses a way to interact with all their fans and customers. It provides a forum, of sorts, for customers and fans to gather, give feedback and share their concerns, and connect with each other on the company's Facebook wall. It can also allow businesses to share information, updates, new products and features, or interesting information related to their industry. It lets businesses reach many people with just one post - and when people Like, comment on, or share that post, then their friends can see it too, further spreading it around the social network. Another way that Facebook is shaping e-commerce has to do with the landing pages themselves. Since Facebook has switched over to iFrames, businesses have been able to include custom-built site pages that have the capability to let customers make purchases directly through Facebook. This also allows the company to offer deals and products to fans of their Facebook page that customers of their regular e-commerce store don't have access to, further encouraging people to Like and share their page. Perhaps the biggest leap for e-commerce is the ability for customers to share their recent buys or wish lists on their newsfeeds, thereby giving the business free advertising. When a friend Likes that post or shares it, then the product and the company is exposed to more people. Some stores even allow friends to buy the product through the newsfeed when someone makes a post sharing that product or mentioning it on his or her wish list - offering a newsfeed store. This sort of social sharing is just what businesses are counting on - and why f-commerce is growing. It is predicted that f-commerce will grow even more in 2012. There's no reason to wait until it gets big; you can update your Facebook page now to enable these capabilities. For more assistance with your Facebook e-commerce presence, you can contact an e-commerce provider.</p><strong>About the Author:</strong><br /><p><strong>About Infigra E-Commerce:</strong></p> <p>Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.</p> <p>For more information, visit <a rel="nofollow" href="http://www.infigra.com">www.infigra.com</a></p><p> Article Source: <a href='http://www.articleseen.com/Article_How-Facebook-is-shaping-the-world-of-e-commerce_126402.aspx'> http://www.articleseen.com/Article_How Facebook is shaping the world of e-commerce_126402.aspx</a></p>

Article Source : http://www.articleseen.com/Article_How Facebook is shaping the world of e-commerce_126402.aspx

Keywords : e-commerce, eCommerce, f-commerce, Facebook, Facebook landing pages, Facebook commerce, social media,

Category : Internet Business : Ecommerce