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659
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Inducing customers to buy more from your e-store
Any customer is driven by one motivation –to get more. An ecommerce business should also be driven by the same motivation –to get more. Isn’t this some kind of oxymoron? How do you get more when the customer demands more?
Posted on Nov-21-2011
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511
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Getting customers to trust your e-business
Trust forever the fact that when it comes to building a business; nothing works like trust. Trust is the foundation of a great business. It is just what drives your business, no matter how much you may have invested into it and no matter how organised and smart you are
Posted on Nov-21-2011
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438
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Using simple common sense in the ecommerce website
Ok, so you have been in ecommerce for a while now and know what the business is all about. You started the business with a lot of fanfare and enthusiasm, but a few months later, you are discovering that it is not delivering what you expected. There can be many reasons for which your ecommerce business may not be fulfilling your expectations,
Posted on Nov-21-2011
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490
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Product descriptions are the key to a sale
This seems like the most obvious of questions. It is like asking what you go to a school for. Yet, the answer is not so simple. Getting to the bottom of what a customer is looking for is the key to business success.
Posted on Nov-21-2011
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472
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Using shipping to customer's advantage
Shipping is undoubtedly an important aspect of ecommerce. It is one of those services that many online shoppers grudge paying for, but is unavoidable. Who would like to bear the cost of shipping something like say, a T-shirt? More often than not, shoppers think twice about having some small item shipped. Because of the arrangements that shipping companies have with ecommerce businesses, they sometimes wait for a certain level of orders from a particular geographical territory to ship all at once
Posted on Oct-18-2011
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465
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What kinds of ecommerce business should have daily deals?
One of the most effective ways by which an ecommerce business can make a good turnover is by offering deals. Which customer would not like a good offer? If a customer can buy three trousers at the price of two, it would have the ecommerce website up and busy, with the cash registers ringing all the time. The prospect of a good offer is as tempting for an online shopper as it is for a shopper in a physical store. Yet, no matter how beneficial it may be for an ecommerce business to rope in custome
Posted on Oct-18-2011
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509
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Spring a surprise on your customers!
Good marketing is all about coming up with intuitive ideas at the right time. These should be ideas that work, and should be driven by common sense. Many a time, a really simple idea can take the business places. One of these is the art of springing a surprise on your customers. This is a very smart and neat way of retaining and increasing customer loyalty. In ecommerce, it is all the more relevant because the customer is liable to leave the site at any time and hop to another with utmost ease a
Posted on Oct-18-2011
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533
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The Contact Us section is very important!
Imagine this –you went all the way to the bazar and bought a product of your choice. When you returned home, for some reason, you were not able to use it the way you wanted to. You flip the pages of the product literature and, to your dismay, find that there is no contact information! You will curse yourself for having bought a product like this. More importantly, you will NEVER return to that shop again during your lifetime.
Posted on Oct-18-2011
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535
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Ecommerce integration options for businesses
When into ecommerce, a business is invariably up against a number of scenarios in relation to the integration strategies it has to adapt. Ecommerce is all about integration, and it is important for a business to decide on some points of this aspect. Contrary to some conceptions, an ecommerce business need not integrate all its functions (systems) fully with one another or with the backend. In fact, there are some ebusinesses that run without integration at all. This is dependent on the kind of b
Posted on Oct-18-2011
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548
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Does an ecommerce business need a blog on its website?
This question is a bit like asking a businessman if he is interested in growing! Well, we have all heard that blogging is a personalised form of communication. So, how does it help a business grow? The point is just that –it is only because blogs are personal that you have a great new chance to create an effective inbound marketing tool for your website.Your website is after all, your own. You are free to write whatever you want to, on it. You have the liberty of using its space for opti
Posted on Oct-18-2011
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512
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Assess your own ecommerce business quantitatively
Understanding where you stand is one of the most important elements of an ecommerce business. An important way of gauging customer satisfaction is in understanding what they feel about how they felt shopping in your site. This is qualitative and subjective; a more tangible way of measuring this is by using a few parameters. These may not be the most definitive guide to assessing your ecommerce business; but it helps to get some idea of where your ecommerce business is headed.
Posted on Oct-18-2011
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528
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Automated mailing as a means of engaging customers
When was the last time you felt important when a completely unexpected mail landed on your birthday from a shop in which you had bought hankies? Chances are that you would have forgotten that you had shopped there and shared your birthdate with them. This out-of-the-blue greeting is sure to take your mind to the shop and the item you bought there. There is a chance that you will feel like visiting it again, for who would not like to be remembered and wished on important dates?
Posted on Oct-18-2011
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507
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Ways of increasing sale value
Getting a visitor to buy on your ecommerce site is one aspect of marketing. Making this happen, although at times formidable, is only half the work done. Getting the customer to buy a higher value on each sale is the more important part for the business. If with all your efforts, a visitor ends up buying s soap when you would have liked her to purchase a jewellery item can be disappointing. Are there ways by which the value of a sale can be made to increase?
Posted on Oct-18-2011
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