Ways of increasing sale value

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<h1>Ways of increasing sale value</h1><strong> Author: <a href='http://www.articleseen.com/profile_nichesuite.aspx'>nichesuite</a></strong><br /><p>Getting a visitor to buy on your ecommerce site is one aspect of marketing. Making this happen, although at times formidable, is only half the work done. Getting the customer to buy a higher value on each sale is the more important part for the business. If with all your efforts, a visitor ends up buying s soap when you would have liked her to purchase a jewellery item can be disappointing. Are there ways by which the value of a sale can be made to increase? Entice the customer! Making a customer buy more than she is prepared for qualifies as success in ecommerce marketing. The most effective way of doing this is by luring her into buying more than she intended to. The way to do this is to offer some incentives that will push her into making that extra purchase perceiving some value from it. If a customer were offered something like a discount on extra purchases but not on single items, it would make her think strongly about placing an order for that extra pack. If a 100-ounce moisturising lotion were to cost say £ 7 and the offer would be three packs for £ 16, the customer would be forced to seriously think of going in for the bundle, thinking of a saving of £ 5 on a product which is going to be used daily and whose requirement she would have anyway for a lot more time to come. Associate products wisely Another way of increasing the value of a purchase is to offer different but related products as incentive. This is what is popularly called cross selling. Here, the point to bear in mind is that products have to be associated judiciously. It is good to associate related or supplementary products rather than offer something that is in no way related to what is being purchased. It makes sense to cross sell a pair of socks with apparel, but to someone looking for a flower bouquet, socks would mean nothing. Even if a pair of socks is offered at a very attractive price, it would hardly catch the buyer’s attention, because her mind is focused on a totally different kind of product. This is where a little common sense can go a long way in increasing the value of the sale. Other incentives If it is not possible to associate products or cross sell in some circumstances, it will be a good idea for an ecommerce business to offer other kinds of incentives. One of the most popular options relates to delivery. Let us say a set of toiletries costs £ 20. If the cost of delivering it is £ 3; it could make the customer think twice. On the other hand, by offering free shipping for a purchase of three sets of the same item, you would offer the customer a strong reason to choose the three’s pack. As you go about with your ecommerce business, you will learn that ingenuity is the name of the game. The more you experiment, the likelier you are of better results! www.nichesuite.com </p><strong>About the Author:</strong><br />Boney Moshahary, Nichepro Pvt Ltd North East Business & Innovation Centre Enterprise Park East, Sunderland - SR5 2TA United Kingdom +44 191 574 0081, 191 574 0088 http://www.nichesuite.com/ <p> Article Source: <a href='http://www.articleseen.com/Article_Ways-of-increasing-sale-value_93604.aspx'> http://www.articleseen.com/Article_Ways of increasing sale value_93604.aspx</a></p>

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Keywords : ecommerce software, ecommerce,

Category : Internet Business : Ecommerce