Using simple common sense in the ecommerce website

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<h1>Using simple common sense in the ecommerce website</h1><strong> Author: <a href='http://www.articleseen.com/profile_nichesuite.aspx'>nichesuite</a></strong><br /><p>Ok, so you have been in ecommerce for a while now and know what the business is all about. You started the business with a lot of fanfare and enthusiasm, but a few months later, you are discovering that it is not delivering what you expected. There can be many reasons for which your ecommerce business may not be fulfilling your expectations, but have you thought of the most important element for success –common sense? Using common sense at every level Don’t get us wrong –many ecommerce businesses do their best, but fail to use their intuition where it matters most. The grandest design or the most attractive layout may not amount to much if the website does not give what the customer is looking for. So, what is it that is common sense for a website? This can be in every area and section of the website. An imaginary scenario is listed below: Make the customer feel at home For example, you could think of what is it that the customer looks for when shopping: Is a product available right now, or is it out of stock? If it is; when are you expecting stocks? When the customer clicks on the product, just have an auto responder mail saying something like: “Thank you, dear…We are glad you visited our site. Congratulations for selecting this product. Unfortunately, at this point of time, we do not have your chosen product. We will be able to deliver it in the next two weeks. In the meantime, you could confirm your order by taking these next few simple steps. We will deliver your product as soon as the next batch of stocks arrives. We are sincerely sorry for the inconvenience”. These are seemingly very small matters, but are critical for success. This gives the customer the impression that she is not shopping with a zombie, but with an interactive website that understands her choices well. Guide thoroughly Another area in which common sense can be used is in making a simple tab under each product, stating whether it is available in the physical store alone or is available online, or both. And this information has to be placed in a prominent place, or else the customer can get frustrated to make a few clicks through and then, at the time of making the purchase, finds that it is not available under her chosen mode of purchase. This scenario of course, will not arise if the business has only an online presence. Imagine yourself being the customer Common sense is the root to successful business. This can be brought about when the business stands in the customer’s shoes and tries to understand what appeals to her and what does not. If you were visiting an ecommerce website; what is the kind of experience you would like to enjoy? This will be a good way to measure up how you are as a business. www.nichesuite.com </p><strong>About the Author:</strong><br />Boney Moshahary, Nichepro Pvt Ltd North East Business & Innovation Centre Enterprise Park East, Sunderland - SR5 2TA United Kingdom +44 191 574 0081, 191 574 0088 http://www.nichesuite.com/ <p> Article Source: <a href='http://www.articleseen.com/Article_Using-simple-common-sense-in-the-ecommerce-website_107385.aspx'> http://www.articleseen.com/Article_Using simple common sense in the ecommerce website_107385.aspx</a></p>

Article Source : http://www.articleseen.com/Article_Using simple common sense in the ecommerce website_107385.aspx

Keywords : ecommerce software, ecommerce,

Category : Internet Business : Ecommerce