Spring a surprise on your customers!

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<h1>Spring a surprise on your customers!</h1><strong> Author: <a href='http://www.articleseen.com/profile_nichesuite.aspx'>nichesuite</a></strong><br /><p>Good marketing is all about coming up with intuitive ideas at the right time. These should be ideas that work, and should be driven by common sense. Many a time, a really simple idea can take the business places. One of these is the art of springing a surprise on your customers. This is a very smart and neat way of retaining and increasing customer loyalty. In ecommerce, it is all the more relevant because the customer is liable to leave the site at any time and hop to another with utmost ease and without notice, at a far greater ease than a customer to a physical store can. The art of springing a good surprise By the expression, “springing a surprise”, what is meant is not offering a 50 per cent discount during Christmas and New Year. This is something every business does, and carries no element of surprise. On the other hand, a surprise on a customer is when there is no particular occasion for it. If you have noticed that a middle aged male has been frequenting your ecommerce business for items like say perfumes, a real pleasant surprise on him would be to send him a free pack of a well-known brand of after shave lotion. The out-of-the-blue element is the real icing on the cake. This is one of the nicest pleasant shocks you can administer on your established customer. Benefits of springing surprises A well-sprung surprise is one of the best gestures with which you can rest assured that the customer is going to be really delighted. Figure yourself in the customer’s shoes. How would you feel if you bought a pair of jeans and T-shirts at a store, and a few days later, you receive a parcel containing a pair of shoes? Wouldn’t you feel like hugging the shopkeeper? Here lies the biggest benefit of springing a surprise –you have earned a customer for life, almost. Who to surprise? One question that an ecommerce business needs to consider is this: If it chooses to surprise, who does it surprise? It is advisable to try this out on some long-time customers. It is for two reasons. One, this is a customer whose tastes and preferences you are pretty familiar with. Two, this is a way of rejuvenating an existing relationship. Springing a surprise on a fairly new customer is not likely to bring in too many results not only because you don’t know for how long she is going to stay a customer; you are also likely to gift the wrong item to a new customer! Moreover, doing this on a customer who has just started shopping on your website is likely to make her expect more in the future. www.nichesuite.com </p><strong>About the Author:</strong><br />Boney Moshahary, Nichepro Pvt Ltd North East Business & Innovation Centre Enterprise Park East, Sunderland - SR5 2TA United Kingdom +44 191 574 0081, 191 574 0088 http://www.nichesuite.com/ <p> Article Source: <a href='http://www.articleseen.com/Article_Spring-a-surprise-on-your-customers!_93625.aspx'> http://www.articleseen.com/Article_Spring a surprise on your customers!_93625.aspx</a></p>

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Keywords : ecommerce software, ecommerce,

Category : Internet Business : Ecommerce