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Posted On : Sep-28-2011 | seen (277) times | Article Word Count : 447 |

If today’s broadcast media company executives have not yet identified that this is the age of the internet, it is quite literally time to wake up and smell the social media infested air.

If today’s broadcast media company executives have not yet identified that this is the age of the internet, it is quite literally time to wake up and smell the social media infested air. In an era when consumption of traditional mediums of communication such as print media, newspapers, radio and television are on the decline the rise of the so-called new-media outlets have given every broadcasting agency in the world reasons to reconsider its role in society.
Neither the television set nor the radio is the most popular electronic appliance in the modern household as personal computers, laptops and mobile devices also compete for consumer attention. As technologies, television media and the internet have yet to accept one another’s significance, as passing ships in the night the two medium instead vie for consumer attention and consider the other a threat to one’s own existence. Whether program executives, media company moguls or broadcast marketing professionals are aware of it or not, the two entities already co-exist within the context of the modern household as most of us use our laptops and mobile phones while watching television. In fact, research has shown that people divide their time between television and the internet almost equally. This is undoubtedly a significant shift in the trends of media literacy and consumption and a culture shock to those who have yet to fully comprehend the power of the World Wide Web as a media tool.
At this crucial juncture in broadcast media history, the two mediums are quite literally frozen in time with neither obstructing the path of the other although both are acutely aware of the other’s presence. But there will come an age when one medium surpasses the other and establishes itself as the preferred medium of disseminating information, entertainment and education and if recent indications are anything to go by, it is the traditional broadcasting mediums that are set to diminish in to history as a once viable media source if the necessary steps are not implemented in time. Integrating social media forums in to existing programming or setting up websites, Twitter pages and Facebook sites for various TV content simply will not suffice. Such moves would be deemed as too little too late as the internet age as redefined the public’s appetite for media consumption and converted it from a passive, receptive role to a participatory, integrated and personalized platform that engages as well as informs. The convergence between the internet and traditional media is unavoidable and imminent and only broadcast media companies that adapt to this new trend will live to see another day in the sphere of mass media.

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<h1>press123</h1> Author: <a href='http://www.articleseen.com/profile_alananderson.aspx'>alananderson</a> If today’s broadcast media company executives have not yet identified that this is the age of the internet, it is quite literally time to wake up and smell the social media infested air. In an era when consumption of traditional mediums of communication such as print media, newspapers, radio and television are on the decline the rise of the so-called new-media outlets have given every broadcasting agency in the world reasons to reconsider its role in society. 
Neither the television set nor the radio is the most popular electronic appliance in the modern household as personal computers, laptops and mobile devices also compete for consumer attention. As technologies, television media and the internet have yet to accept one another’s significance, as passing ships in the night the two medium instead vie for consumer attention and consider the other a threat to one’s own existence. Whether program executives, media company moguls or broadcast marketing professionals are aware of it or not, the two entities already co-exist within the context of the modern household as most of us use our laptops and mobile phones while watching television. In fact, research has shown that people divide their time between television and the internet almost equally. This is undoubtedly a significant shift in the trends of media literacy and consumption and a culture shock to those who have yet to fully comprehend the power of the World Wide Web as a media tool. 
At this crucial juncture in broadcast media history, the two mediums are quite literally frozen in time with neither obstructing the path of the other although both are acutely aware of the other’s presence. But there will come an age when one medium surpasses the other and establishes itself as the preferred medium of disseminating information, entertainment and education and if recent indications are anything to go by, it is the traditional broadcasting mediums that are set to diminish in to history as a once viable media source if the necessary steps are not implemented in time. Integrating social media forums in to existing programming or setting up websites, Twitter pages and Facebook sites for various TV content simply will not suffice. Such moves would be deemed as too little too late as the internet age as redefined the public’s appetite for media consumption and converted it from a passive, receptive role to a participatory, integrated and personalized platform that engages as well as informs. The convergence between the internet and traditional media is unavoidable and imminent and only broadcast media companies that adapt to this new trend will live to see another day in the sphere of mass media. 
About the Author: <a rel="nofollow" href="http://www.4mediarelations.co.uk">broadcast media company</a>
<a rel="nofollow" href="http://www.4mediarelations.co.uk/broadcastpr.asp">broadcasting agency</a> 
 <a rel="nofollow" href="http://www.4mediarelations.co.uk">broadcast marketing</a>
 Article Source: <a href='http://www.articleseen.com/Article_press123_86655.aspx'> http://www.articleseen.com/Article_press123_86655.aspx</a>

Article Source : http://www.articleseen.com/Article_press123_86655.aspx

Author Resource :
broadcast media company
broadcasting agency
broadcast marketing

Keywords : broadcast media company, broadcasting agency, broadcast marketing,

Category : Business : Business

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