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Your Company Name, is it Important to Your Success?

Posted On : Nov-05-2011 | seen (497) times | Article Word Count : 700 |

When you start your own real estate investment company, there are many things you will need to consider. In order to make sure your business has the most potential for success, you have to give your name just as much attention and consideration. If you overlook this, your business could fail before it even has a chance to get started.
When you start your own real estate investment company, there are many things you will need to consider. In order to make sure your business has the most potential for success, you have to give your name just as much attention and consideration. If you overlook this, your business could fail before it even has a chance to get started.
In any business, real estate or otherwise, the name is extremely important. You may think you can name your company whatever you want, but this is far from the truth. Do you remember that old adage that first impressions matter the most? There is a great deal of truth to this. In the case of your company, the first impression your potential clients will have will be your company name. It is what they will see first and it could mean the difference between whether or not they choose to do business with you.
Why it Matters So Much
Why is your company name so important? Think about this: a company name can sound very professional or it can sound very cheap. Depending on what you name your business, your potential clients will make a snap judgment about what type of company it is. If you want to make sure that your business has a real chance for success, then you need to spend a great deal of time to name your company. Your name is the cornerstone for all your marketing; it brands you as a company.
Once you understand the importance of a company name, you will need some guidance as to what will work and what will not. Naming your company can seem difficult. However, it does not have to be.
What Will Work
The first step to naming your real estate investing business should be for you to consider what you want for your business itself. You need to think about how you want it portrayed to potential clients. If you want a down home, neighborly image, then you will need something different from your company name than if you want a high profile, cutting edge image. Never forget that your company name is the first thing that your clients will see. Make sure they get the right image of you from the beginning.
Details are important, but you want the company name to be something that stands out in customers’ minds. It may seem easy to choose something generic like “Advanced Real Estate Investments” but the problem with this is you will end up sounding just like every other company out there. Your potential customers may forget you. What works is a name that stands out from the rest. You can make it stand out by getting a little more detailed in what it portrays to the public. The public should be able to determine what you do instantly, so take time to develop a good descriptive name, i.e. “Kentucky Fried Chicken”. The name creates an image of home cooked, southern fried chicken. Now, after years of successful business name branding, they shortened it to “KFC”, so who doesn’t know what that stands for?
What Does Not Work
There are a few things you should avoid when choosing a company name. If you avoid these pitfalls, you can be sure not to make a mistake.
While you want a name that is detailed, you do not want it to be too long. If it takes people too long to find you on the Internet or to spell out your name for directions, they may forget parts of it and it can just be a chore. Make sure your company name does not include more than three or four words. Another thing that will not work is a company name that does not state clearly what it is your company does. If your potential customers do not know what you are, how will they know to visit you?
Your company name matters much more than you may realize. You will need to take some time to choose a name that will actually work for your business so that you can make the best first impression on potential clients.

Article Source : http://www.articleseen.com/Article_Your Company Name, is it Important to Your Success? _100614.aspx

Author Resource :
Joe Abbascia is an expert property investor providing vital knowledge on how to buy properties wholesale, about flipping homes successfully and more. You can learn more by visiting PropertiesCentralWholesaleDeals.com.

Keywords : home flipper, house flipper, flipping homes, foreclosure, finance, financing, Worcester, Massachusetts, Mass, loans, hard mon,

Category : Finance : Real Estate

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