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Why should you benchmark your employee referral efforts?

Posted On : Nov-06-2014 | seen (1120) times | Article Word Count : 424 |

Employee referral programs exist in some shape or form in almost all organizations, but their success varies greatly from organization to organization.
Employee referral programs exist in some shape or form in almost all organizations, but their success varies greatly from organization to organization. Not all organizations place the same emphasis on employee referrals, those organizations that do tend to be more proactive in their approach to experimenting with newer ideas and techniques in the referral program, while others are content to remain where they are. You might feel that your referral program is doing a good job by taking care of 25% or more of all hiring in the organization. But there are organizations that have managed to use the referral program to close more than 60-70% of their open positions. Think of the enormous cost savings generated and also the benefits of having a better quality workforce employed with you?


Benchmarking your employee referral program against other organizations in the industry helps give a sense of perspective as to what the potential of the referral program actually is, and how well have you used the potential of the program to meet your business goals. It helps understand the latest trends and technologies being used to run the referral program and whether you are in danger of your program becoming obsolete. Understanding what other organizations are doing to achieve their referral targets can help you understand some of the shortcomings of your own program and what you can do to overcome them.


Benchmarking your employee referral program can help achieve the following objectives


• Use industry specific benchmarks to assess the health of your current referral program

• Enhance your employee referral strategy using best practices from the benchmarking study


• Set industry aligned recruiting goals for the referral program that can help your referral program make better use of resources to keep pace with industry growth

• Stay abreast of the latest technological developments related to the referral program


• Stay informed of best practices and new ideas being used to run referral programs by other organizations.


Infact one of the biggest advantages of a benchmarking study is the opportunity of sharing and learning with others. There are many aspects of an employee referral program which can be fine-tuned but the learning can come only from other successful employee referral programs.Benchmarking gives organizations an opportunity to learn from the successes and failures of other organizations so that you don’t end up making the same mistakes that have cost other organizations, dearly.

Article Source : http://www.articleseen.com/Article_Why should you benchmark your employee referral efforts?_306728.aspx

Author Resource :
Savio Vadakkan is a Marketing Professional for ZALP, a unique employee referral software. ZALP guides organizations about how to turn employees into recruiters in the employee referral process.

Keywords : employee referral program, social media recruiting, employee referral, employee referral tool,

Category : Computers : Software

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