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Why is an unimpeachable Logo Design important?

Posted On : Feb-01-2011 | seen (404) times | Article Word Count : 530 |

Things don’t stick to our mind till the time they are new for us but as soon as they are older and are around for an appropriate period then we become used to and their appearance becomes reason for their recognition. A sudden change in it will disturb the source of our link with them similarly a web design of an organization is what people remember and take it as a symbol of its recognition since web site is the main and the biggest source through which your target market knows your business.
Things don’t stick to our mind till the time they are new for us but as soon as they are older and are around for an appropriate period then we become used to and their appearance becomes reason for their recognition. A sudden change in it will disturb the source of our link with them similarly a web design of an organization is what people remember and take it as a symbol of its recognition since web site is the main and the biggest source through which your target market knows your business.

Many times organizations or brands think of changing their web designs due to several reasons. Change is always good. It refreshes a certain process and is sometimes even a path to improvement. Web sites that have been designed in early days and have passed around six to seven years in the online world, they have been embedded in the minds of the target audience so firmly that it is almost impossible to scratch it out of their mind and replace it with another one.

Web sites with old Versions: web sites that have old features in them must acquire an updated version but a complete change altogether can put them in big trouble. They must keep certain things as same. For instance if someone wishes to change the color of his/her web design but keeps the logo same then it can make the customers to relate to your products. If there is any image in your web design which is related to your business and defines it in an enviable manner then it must be holding a firm place in the memory of your customers therefore omitting it from your web site will not be a good act rather one can alter other things in the web design, keeping the whole image as the same. A slight change may prove intriguing for your customers.

Updated Websites but still going for a change: companies wish to change their web design even if they are completely abreast with the latest trends and tools then they must have a solid reason for it. Minor changes in the web design are not only good in fact are necessary for making the customer’s interest alive but changes on a bigger level can only be significant if hold any concrete reason for themselves.

One can’t change the colors of a web design abruptly as the colors that your web site possesses are the theme colors of your organization. All your marketing materials comprise of the same color pallet, for instance your letter heads and envelops. Your business partners and clients recognize your marketing collateral with that color theme. The content of the website must be updated after certain time interval. This refreshes your whole website and alleviates your chances of attracting customers. If it has become necessary to change the web design for reason or the other, even then some of the things should be kept as same and must not be replaced with the newer one’s as to help your target audience in accepting the change with ease.


Article Source : http://www.articleseen.com/Article_Why is an unimpeachable Logo Design important?_50961.aspx

Author Resource :
Jason Samuel is associated with leading UK graphics based firm Logoinn. Logoinn Offers Website Design services and online Logo Design service.

Keywords : logo design, logo designs, logo,

Category : Internet Business : Web Design

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