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Why a high bounce rate is not always a bad thing
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Posted On :
Jan-10-2015
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Article Word Count :
431
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The visitor is thus stroll across the Web to find the phone number. In other words, there is no bounce (only 1 page visited). But in this case is not good. For this visitor could not immediately find where he came!
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A page can have a high bounce rate, but we do not know how long they have been on that page and what they did.
High bounce rate is not always wrong!
There are numerous situations come up where a high bounce rate is not necessarily to say that something is wrong.
Indeed, and even to think of situations where a low bounce rate is bad!
Example: Contact Page
Imagine that someone searching for "telephone media market Eindhoven". A page that could stand on top of Google is the contact page, with of course the phone.
This visitor clicks on this page, see the phone and call the customer service. Meanwhile, he closes his browser.
This visitor will only have 1 page, contact page, and it gets in this case a bounce rate of 100%.
But what does this visitor has found what he sought, and is a satisfied user. In other words, in this case it is very good that this page has a high bounce rate!
Suppose there would be no telephone
As an example we take again the same query, and the same landing page . Only now there is no direct phone number on this page.
The visitor is thus stroll across the Web to find the phone number. In other words, there is no bounce (only 1 page visited). But in this case is not good. For this visitor could not immediately find where he came!
Which pages can have a high bounce rate?
There are several situations where a high bounce rate does not always have to be wrong:
* Contact page (see example above);
* Article on a blog . Suppose someone is to find a particular piece of information and searches Google. He is an article from your blog that gives information what exactly he is looking for. Then he goes to work with that information. Visitor will be satisfied, but you will see a high bounce rate on this article.
There will be many other situations can be produced with a high bounce rate is not always wrong. This course, I would like to brainstorm with you in the comments below!
One problem: How long have they actually been on the page?
Yet there remains a problem. Ultimately we do not know or that a visitor will actually read the content or use. That is unfortunately not easy to measure using Google Analytics. There are methods, but that's for another article.
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Article Source :
http://www.articleseen.com/Article_Why a high bounce rate is not always a bad thing_106014.aspx
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Author Resource :
http://www.articleseen.com/
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Keywords :
Search, SEO,
Category :
Business
:
Business
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