Why SEO should test the functionality of the original web site?
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Posted On :
Apr-27-2011
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Article Word Count :
591
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If your website features such as site map, navigational structure or other features are not able to meet the requirements of search engine, lost possibilities for potential visitors. Moreover, no SEO services can help solve these problems.
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Functionality test site is one of the most essential factors before applying for a SEO services website. Although SEO services can help web sites rank higher in search engines, it is likely that visitors can skip the site if they find the design and functionality of the website confusing and unattractive.
There have been disputes concerning the application of SEO services, while the web site design. But when it comes to online marketing and gain visibility in search engines, web sites optimized for search engines to perform much better than purely designed for human visitors.
Where to test Web application functionality
Essentially, there are many logical reasons for functional testing site to an SEO campaign successful service. In this context, the web site functionality is also essential to meet the needs of search engines and visitors.
site functionality is done in these areas:
- Browser Compatibility,
- Downloadable Content,
- The site navigation, text and other controls,
- Site search engine
- Access to user data
- Capture the email,
- Appropriateness of the title page and bookmark, etc.
Target customers
While designing a website is vital to understand end users and their likes and dislikes. This will help to devise strategies for their web design efforts accordingly. Functional testing web site says that the website works with all popular browsers. There should be no error page, slow loading pages, etc. Otherwise, the SEO provider can not guarantee your prospects back to your website.
Navigation bar, content format, the structure that links all are equally responsible for keeping their target audience more time to your website and make a careful decision.
Requirements of the search engines'
Apart from the content and keywords, search engines look for many aspects of a website that makes the Internet feel comfortable in their web pages. Search engines do not like redirect pages, the page errors of any kind, duplicate content and the unnecessary burden of technologies such as JavaScript, a lot of graphics, flash, etc.
If your website features such as site map, navigational structure or other features are not able to meet the requirements of search engine, lost possibilities for potential visitors. Moreover, no SEO services can help solve these problems.
Online Marketing
Other services SEO, online marketing is largely dependent on the web site functionality. For example, if the contact form on your website not working properly, your potential customers may have difficulty communicating with you.
The reason web testing functionality that your site is to deliver your business message to your audience in a method of balance. If your design does not meet your business requirements, it is difficult to reach that goal through SEO only.
Web design is not limited to graphics and appearance. Rather, it is part of SEO strategies and plays a key role in the success of online marketing. Functional testing web site ensures that your website has all the functional features that end users look for.
That is why SEO services opt for web site functionality testing prior to any optimization process.
In short, the web site functionality means achieving a balance between the demands of visitors and search engines. Accordingly, the functionality of the poor results in a loss website SEO score of search engines. Naturally, SEO service providers should identify these problems and avoid them.
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Article Source :
http://www.articleseen.com/Article_Why SEO should test the functionality of the original web site?_60583.aspx
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Author Resource :
Author is an associate editor for SEO Services India. Get all possible information about SEO Company India and SEO Packages. we provide premium SEO Services to vendors from India, USA, UK and Australia.
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Keywords :
SEO Services India, SEO Firm India, SEO Company, Website Development Company,
Category :
Internet Business
:
SEO
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