Why Retail Store Planning is Important for your upcoming store
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Posted On :
Dec-13-2011
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Article Word Count :
438
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Opening a new retail stores can be a very hectic and consuming job. It not only requires the right budget and time, but a detailed plan about every aspect related to the design, concept, targeted audience, featured merchandise and a lot more.
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Right retail store planning can pave the path for the success of a store. It involves detailed evaluation of the requirements of the particular store, finding the right path to fulfill customer requirement and procure goods, and creating a friendly and comfortable environment for both, customers and staff.The first step is deciding on a budget. It should correspond with the projected profit that you wish to earn from the store. Every market has different profit margins and you must make sure that you don’t over spend on store designing, as it will eat into your profits.
Creating a budget will also help you spend intelligently and find the best deals. Once the he budget is final, you should decide on the shopping experience that you’d like to give your customers and design the store accordingly. For example, if you want the customers to help themselves in making a decision, then the store should have an open layout with ample space to walk around with baby strollers or wheelchairs. If you are designing a store where a personal shopper will help the customers, then you should create a special place for customers to sit or stand comfortably, while your staff shows them the products.
Carefully place the products throughout the store, so that the customers or staff don’t accidently knock them out. The Retail Strategic Planning store should neither look empty nor over flown with products as it works negatively on the customer’s psychology. Layout should be complimented by perfect lighting, that’s neither too bright nor too dark. Make sure that no part of the store is darker than others. Lighting should be adjustable according to the time of the day, so that customers feel comfortable. However, lighting can help you only if you use the right colors in the store.
The colors that you use on the walls, floors and furnishing should not only correspond with each other, but also compliment the products that you are selling. For example, jewelry stores generally have darker color on the walls because it brings out the shine of the jewelry pieces. Therefore, avoid colors which clash with your products.
Interior design and planning for the interior part of the store is as important as the outer part. The signage, display windows and store’s name should be designed very carefully. These are the first things that a customer notices, and are extremely important for the store.
Last, but not the least, hire professional and polite sales executive and train them well, to give your customers the service that they deserve.
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Article Source :
http://www.articleseen.com/Article_Why Retail Store Planning is Important for your upcoming store_118108.aspx
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Author Resource :
Groupsoft has come a long way since 2003 when it was founded. Retail Assortment Planning It has become a leading information technology company that serves customers in USA, Canada, Europe, UK, Middle East and India. It’s becoming a Merchandise Assortment Planning global outsourcing and management consultancy company. The skillful and experienced men of Groupsof
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Keywords :
retail store planning, Retail Strategic Planning, Retail Assortment Planning,
Category :
Business
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Business
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