Why Promotional Pens Are Popular Marketing Techniques
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Posted On :
Feb-07-2011
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Article Word Count :
509
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Promotional Pens have been around for a long time, but have recently jumped in popularity among businesses both big and small. See why these pens remain as popular marketing techniques year after year.
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Nowadays, everywhere you go, there is always some booths or people giving out promotional products. Companies make tremendous efforts in order to get their company's name noticed and giving out promotional products is one way they do it. There are so many types of promotional products that a company could choose from, USBs, travel mugs, tote bags, t-shirts and key chains. Then, why is it that promotional pens still remain the most popular amongst companies? It is no rocket science, really.
You will always find a way to use your pen. It is going to take a very, very long time for people to actually find a pen useless. Have you ever come to a situation where you want to jot down an address or something important and there is not a single pen in sight? Or when you are in the car and you want to take down a vehicle number or a phone number and you do not have any pen? See, people will eventually use the pen. Also, everyone will be able to use the pen, regardless of their age. Even kids could use pens to learn to write their first words!
People rarely throw out the promotional pens that they receive because they are aware of the fact that sooner or later there will come a moment where they need to look for a pen. Even if they do not actually want they pen, they most likely will give it away to someone else. Either way, the company's name does not go unnoticed.
These promotional pens also last for a very long time and believe it or not, these pens sometimes last longer than the ones you buy at the stationery shop. Since they last for a rather long period, people will also keep noticing the company's name on the pen longer. Also, these promotional pens can be bought in bulk at really cheap prices. The company does not have to worry about breaking the bank in order to promote their company. With affordable pens available, they will most probably have enough funds left which can be used for other purposes instead. The good thing about pens is that even though they are cheap, you can still get good quality ones easily.
Honestly, companies can rarely go wrong by using promotional pens and that is why it is still so popular. Sooner or later, people will use the pen and others will notice the company's name and that is all that matters. Unless they make the wrong move by giving out low quality pens which snaps after a couple of scribbles. Then, yes, the plan will just backfire on the company.
Basically, the winning reason why promotional pens is still one of the most popular marketing techniques is because people will sooner or later use it and not only the user of the pen is exposed repeatedly to the company's name but also people around. Whether it is subconsciously or consciously, the point is that, it does not go unnoticed.
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Article Source :
http://www.articleseen.com/Article_Why Promotional Pens Are Popular Marketing Techniques_51841.aspx
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Author Resource :
DiscountPens has a wide variety of Promotional Pens and Custom Printed Pens. To view their large selection, please visit http://www.discountpens.com.
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Keywords :
Promotional Pens, Custom Printed Pens,
Category :
Business
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Marketing
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