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Why Invest in Promotional Products?
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Posted On :
Mar-11-2010
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Article Word Count :
383
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One of the many myths associated with business is that advertising is expensive. Many businesses spend zero money or time on advertising simply based on the fact that they think it will be a multi-thousand dollar venture.
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One of the many myths associated with business is that advertising is expensive. Many businesses spend zero money or time on advertising simply based on the fact that they think it will be a multi-thousand dollar venture. But advertising is a business necessity and spending money to "get your name out there" is crucial - especially if you are in a competitive market. Investing in promotional products is an affordable way to spread the word about your products and services in a way that can reach most if not all of your intended audience. Do not be fooled by commentary suggesting that advertising is expensive when one can purchase hundreds of promotional products for less than a dollar an item.
Billboards and commercials are proven ways to advertise your company, but they also cost thousands, if not millions of dollars to produce and maintain. Promotional product marketing can be used as primary advertising or as an addition to any marketing campaign and can cost only hundreds of dollars annually. For instance, let's say you want to reach 1,000 potential customers with a limited budget. Try promotional pens with custom printed logos; they can cost pennies-a-pen and be used on a daily basis by your target demographic.
Also, make the most out of any promotional event by having promotional giveaway items. Everyone likes free products and promotional giveaways are great for gaining brand recognition. The better and more unique the customized product being given away is, the most likely it will have influence potential customers. The list of possible promotional products is endless: coffee mugs, pens, tote bags, notebooks, calculators, mouse pads, wine glasses. Any item that will be used frequently can be a quality promotional product.
Think about using promotional products that are relative to your business. If you are an accountant, use customizable calculators to draw in potential clients. They will see your logo or title and be reminded of your services every time they pull out there promotional calculators. For those who having promotional events like marathons or other outdoor activities may consider using water bottles or sports bottles with custom printed logos as promotional gifts, this sort of thoughtfulness and consideration not only increases the chance of you receiving business, but also reflects positively on your business.
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Article Source :
http://www.articleseen.com/Article_Why Invest in Promotional Products?_13082.aspx
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Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from coffee mugs and travel mugs to commemorative plates and brandy glasses.
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Keywords :
custom coffee mugs, coffee cups, wedding favors gift, favors, wine glasses, ceramic mugs, travel mugs, promotional products,
Category :
Business
:
Marketing
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