Why Convenience is King and Should Never Be Avoided at Your Restaurant

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Why Convenience is King and Should Never Be Avoided at Your Restaurant

Posted On : Nov-13-2014 | seen (686) times | Article Word Count : 713 |

Most consumers now expect some form of online ordering options to accommodate their need to eat. And that's not unreasonable. As we round off the year, and head in to 2015, there are now various options available to restaurant owners who are looking to keep their customers happy online.

It's no surprise that as technology advances, consumers expect more. From free shipping on online orders, to money-back guarantees, we're always looking for the easiest ways to find and purchase the products and services we love without so much as lifting a finger. And who can blame us? As restaurant owners, we know exactly why convenience is so important. The more convenient a task becomes, the more likely a consumer will return, or purchase from us again. So, what are some things we can do as restaurant owners to ensure we're staying convenient in an age where consumers determine what convenience even means?

Consider Implementing an Online Ordering System:

One of the best things we can do to offer our customers the ultimate-convenient experience is to give them as many different ways as possible to discover, access and purchase our products and/or services. The more available our products are made to our customers, the more likely they'll be to purchase them in the first place. Remember the days when we had to call our favorite restaurant on a Wednesday night, press "2" like a dozen times, then wait on hold while the order-taker takes a dozen other orders before they come back to take ours? That, although convenient for its' time, is now inefficient in comparison to the power of online ordering. Now, we can view a menu, choose our order, place our order, and even pay for our order, all with a few clicks and swipes. And that's the way it should be. Online ordering systems have made the restaurant experience more enjoyable for our customers, but it's also made our jobs as restaurant owners much easier.

For the sake of providing an internal viewpoint, think about it like this: Having a physical "order taker" on staff to take orders over the phone was at one time a full-time position; now, however, that employee can be better placed in a role that's more suitable for your overall system of operations, saving you time and money in the long haul.

Execution is Key

Okay, so you've decided you'd like to give an Online ordering apps system a try, now what? Simply implementing an online ordering system for your customers is a great start. However, you should even go one step further and market your online ordering system to your customers as a convenient option that will make the ordering process much simpler for them; one that will provide them with quicker and easier checkouts, and more efficient ways to track their orders in the future - which is awesome for ordering from a particular restaurant more than once. As we'd mentioned in the beginning: Convenience is king; without it, your restaurant is going to appear as just another restaurant; one that may fail to impress your customers if you're not careful.

As an example, a great place to start marketing your new online ordering functionality is exactly the same place your customer will be ordering from: your website. If your online ordering system is newly implemented - or even if it's been a little slow to catch on - make sure your customers know it's now an option that's available to them. For instance, you may post a banner on your website's homepage that clearly states your new ordering system is now available, and even make that banner "clickable" so your customers can go straight from the page they're on, to the order page. These type of actions can be a great way to subtly but surely connect and share with your customers the new features that you're so proud and eager to be launching.

The Conclusion

The takeaway from this article is simple: Make your sales and customer experience as pleasurable and convenient as humanly possible. Ask your customers exactly what they think you could do to accommodate their needs more sufficiently. These are some great ways to interact with your customers and show them you care. Doing so may actually boost your approachability with your customers and increase your credibility as a restaurant. Of course, convenience isn't a "cure all" to winning over your customers. But it's a great way to show them you're not just around to rake in the money.

Re-Publish this Article

<h1>Why Convenience is King and Should Never Be Avoided at Your Restaurant</h1> Author: <a href='http://www.articleseen.com/profile_Daniel Ricks.aspx'>Daniel Ricks</a> It's no surprise that as technology advances, consumers expect more. From free shipping on online orders, to money-back guarantees, we're always looking for the easiest ways to find and purchase the products and services we love without so much as lifting a finger. And who can blame us? As restaurant owners, we know exactly why convenience is so important. The more convenient a task becomes, the more likely a consumer will return, or purchase from us again. So, what are some things we can do as restaurant owners to ensure we're staying convenient in an age where consumers determine what convenience even means?

Consider Implementing an Online Ordering System:

One of the best things we can do to offer our customers the ultimate-convenient experience is to give them as many different ways as possible to discover, access and purchase our products and/or services. The more available our products are made to our customers, the more likely they'll be to purchase them in the first place. Remember the days when we had to call our favorite restaurant on a Wednesday night, press "2" like a dozen times, then wait on hold while the order-taker takes a dozen other orders before they come back to take ours? That, although convenient for its' time, is now inefficient in comparison to the power of online ordering. Now, we can view a menu, choose our order, place our order, and even pay for our order, all with a few clicks and swipes. And that's the way it should be. Online ordering systems have made the restaurant experience more enjoyable for our customers, but it's also made our jobs as restaurant owners much easier.

For the sake of providing an internal viewpoint, think about it like this: Having a physical "order taker" on staff to take orders over the phone was at one time a full-time position; now, however, that employee can be better placed in a role that's more suitable for your overall system of operations, saving you time and money in the long haul.

Execution is Key

Okay, so you've decided you'd like to give an Online ordering apps system a try, now what? Simply implementing an online ordering system for your customers is a great start. However, you should even go one step further and market your online ordering system to your customers as a convenient option that will make the ordering process much simpler for them; one that will provide them with quicker and easier checkouts, and more efficient ways to track their orders in the future - which is awesome for ordering from a particular restaurant more than once. As we'd mentioned in the beginning: Convenience is king; without it, your restaurant is going to appear as just another restaurant; one that may fail to impress your customers if you're not careful.

As an example, a great place to start marketing your new online ordering functionality is exactly the same place your customer will be ordering from: your website. If your online ordering system is newly implemented - or even if it's been a little slow to catch on - make sure your customers know it's now an option that's available to them. For instance, you may post a banner on your website's homepage that clearly states your new ordering system is now available, and even make that banner "clickable" so your customers can go straight from the page they're on, to the order page. These type of actions can be a great way to subtly but surely connect and share with your customers the new features that you're so proud and eager to be launching.

The Conclusion

The takeaway from this article is simple: Make your sales and customer experience as pleasurable and convenient as humanly possible. Ask your customers exactly what they think you could do to accommodate their needs more sufficiently. These are some great ways to interact with your customers and show them you care. Doing so may actually boost your approachability with your customers and increase your credibility as a restaurant. Of course, convenience isn't a "cure all" to winning over your customers. But it's a great way to show them you're not just around to rake in the money.
About the Author: If you would like to know more about <a rel="nofollow" href="http://www.teburu.com/">Online ordering system for restaurants</a> and how they can help your restaurant connect with your customers and increase your bottom line, contact <a rel="nofollow" href="http://www.teburu.com/">Teburu</a> by visiting our website at Teburu.com. Article Source: <a href='http://www.articleseen.com/Article_Why-Convenience-is-King-and-Should-Never-Be-Avoided-at-Your-Restaurant_307072.aspx'> http://www.articleseen.com/Article_Why Convenience is King and Should Never Be Avoided at Your Restaurant_307072.aspx</a>

Article Source : http://www.articleseen.com/Article_Why Convenience is King and Should Never Be Avoided at Your Restaurant_307072.aspx

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If you would like to know more about Online ordering system for restaurants and how they can help your restaurant connect with your customers and increase your bottom line, contact Teburu by visiting our website at Teburu.com.

Keywords : Online ordering system for restaurants, Online ordering apps,

Category : Home and Family : Home Improvement

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