What is social media marketing?

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<h1>What is social media marketing?</h1><strong> Author: <a href='http://www.articleseen.com/profile_nichesuite.aspx'>nichesuite</a></strong><br /><p>Reaching out to millions through the Net In simple terms –and this is a rather simple term –social media marketing implies the use of the social media to market. However, there is a catch because social media is a broad term. It can mean anything from sites like Twitter, which offer the user limited space to Facebook, on which the user can upload anything from two-line notes to family photos. This is what makes social media marketing challenging. So, what is social media marketing, if it is not just an extension of several existing media of marketing? Is it only an online version of what salesmen have been doing for ages? In a sense, yes, because this is an altogether new medium that did not exist till the advent of the Internet. Yet, this very form lends it a kind of uniqueness. Using the Net to market is an old strategy; using the social media specifically is a new one. Gigantic opportunity Social media marketing, as we have seen, is using the social media to market products and services. Here is where the field presents a humungous opportunity for marketers. Who could have imagined laying hands on a seamless, geography and age-neutral marketplace a few years ago? The most striking opportunity social media marketing offers is that it enables the members of the community to interact with each other. A user in Turkey could talk about her favourite brand of T-shirt to a fellow member in say, Tanzania. What better publicity can a business hope for? Challenges While this global exposure is the best aspect of social media marketing, its strength also presents its greatest challenge. A social networking site is what it is –a place where people meet up to discuss several matters. Why should a product be part of it? Getting a social media member to talk about a product, and more specifically, a brand is a great challenge for marketers. Once they can get a social networking site member to do it, it is certain business for them. Getting the member to that point is where the difficulty is. Secondly, advertising on the social media is undoubtedly a great opportunity, but making it effective and catchy is another challenge. This is because members are ordinary people from all walks of life. Grabbing their attention is about as difficult as getting television viewers to do it. Advertising needs to be smart, focused and catchy. A medium that is here to stay Despite the challenges, social media marketing is a medium that is here to stay. About the only change one can expect is the networking site itself, whose popularity may keep shifting. Today, the world’s most popular social networking site is Facebook, and marketers are scrambling for it. If this position changes, the idea of social media marketing is not going to change; only the site could. www.nichesuite.com</p><strong>About the Author:</strong><br />Boney Moshahary, Nichepro Pvt Ltd North East Business & Innovation Centre Enterprise Park East, Sunderland - SR5 2TA United Kingdom +44 191 574 0081, 191 574 0088 http://www.nichesuite.com/ <p> Article Source: <a href='http://www.articleseen.com/Article_What-is-social-media-marketing_83413.aspx'> http://www.articleseen.com/Article_What is social media marketing?_83413.aspx</a></p>

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