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What are the Importance of mobile SEO in every business

Posted On : Mar-11-2015 | seen (752) times | Article Word Count : 478 |

Mobile SEO is the process of making your website popular using search engine optimization (SEO). Mobile is still a small device in front of computer when it comes to search results come in small numbers on it unlike the case on computer but as the mostly people are using smartphones and tablets so the web traffic and competition is growing rapidly on mobile. Lots of business and other product selling companies are launching their new websites which are very compatible for mobile devices.
In modern times everyone is very busy and always looking for fast and instant services and almost everyone has mobile device in their pockets.There arises the need of business organization to think innovative and become mobile user friendly to grow its stature in the market. As the more users are connecting to search engine, more sites are focussing on mobile SEO. By the help of mobile SEO lots so different websites are putting keywords according to the way the mobile users use. Mobile users use very short and to the point words or sentences to search something and there is also a fact that search engine just shows few and more specific pages on mobile because it’s a small medium. So if a mobile SEO team puts keywords keeping the language their customers use in mind then their page is going to rank higher in the search list.

The more people you get access to, the more profits you can expect. It’s possible that in the coming future mobile devices are going to take over desktops because recent survey conducted by Google shows that 74% of all internet users used mobile devices for buying different products, 83% people show intent to buy a product via mobile in a day and 55% show intent of purchasing an item in just one hour. Popularity of Google as search engine and its new policies to give importance to mobile friendly sites is a clear intention that mobile viewing sites are going to survive in its search results.

If we go deeper then we find that mobile internet usage has doubled if we do comparison between the year 2013 and 2014. The most important factor is that most people take action instantly if they search something on mobile like, if we are going out for a dinner to a restaurant and cannot find any good place, we just need to use search engine in our mobile and put the location name of it and our search engine site will give us lots of options in seconds and if a local restaurant hasworked on its mobile SEO well then its site will surely come up at the top. So in this sense mobile device search is good for local business.

Mobile searches are taking over desktop search doesn’t mean that desktop search is going to end but people are finding mobile internet easy and effective because they can carry it with them everywhere. So these are some important points that are to be noted by the sites which do not have responsive sites or not doing mobile SEO. Many surveys have also made it clear that most searches being done are for local addresses or local enterprises, so if you want to grow in business then start from your local area by building a strong SEO team.


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