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What To Look For In A Domain Name
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Posted On :
Aug-30-2011
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Article Word Count :
564
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Buying a domain name can seem deceptively easy at first. There are so many sites where you can get a cheap domain for £10 that one gets the impression that there is nothing to it.
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Buying a domain name can seem deceptively easy at first. There are so many sites where you can get a cheap domain for £10 that one gets the impression that there is nothing to it. This is wrong. To ensure that when buy domain names they adequately serves your needs, consider these points.
The Extension Matters
This one is huge. For example, if you are a United Kingdom business or trying to market to UK customers, you will see a significant increase in site traffic if your domain has the matching extension, .co.uk. This may feel strange to Americans, who are used to .com, but recent surveys found that 80% of UK users stated they would choose .uk over .com results in search engines. 77% stated that they prefer to shop at .uk sites over .com sites. This sort of data proves that your domain name extension truly does matter.
A Good Domain is Not Cheap
This is contrary to what most domain sellers will tell you, but if you can buy UK domain names for £10 it's not such a great deal. The internet has been around much too long for that. All the good names have already been registered. It may be extremely tempting to go buy a hyphenated version, or one that sounds a little off, or maybe a longer one, but don't. There are many reasons not to do this including:
Customer Distrust. Would facebook.com really be the same if it were face-book.com? Strange sounding or hyphenated domains are considered untrustworthy. Not to mention that remembering hyphen placement can be difficult.
Marketing. Your domain name is your first line of marketing that the customer hears about or sees, and should be an accurate reflection of your company.
Search Engine Optimization. If a customer searches "free wallpapers" and your domain name is freewallpapers.com, search engines give your site a big boost in their rankings. Longer names are less likely to match exactly and should be avoided.
Buying a Domain is Not Easy
This is unfortunate, but true. Once you have done all the work to figure out what name best matches your needs, you still have to go out and buy it. Chances are it is already taken. At this point you have to contact the owner of the domain. They will tell you to make an offer, but usually give no indication of their expectations. So you go back and spend time researching the site, and make what you consider to be an acceptable offer. The owner replies with a snide comment about "getting back to him when you're serious."
Buy UK domains in this manner is in no way an enjoyable process. Fortunately there are some websites out there that have purchased a variety of generic domains, and are willing to sell them to you for reasonable prices. With a bit of searching you should be able to locate one that suits your needs.
Your Domain Name is Your Marketing
As mentioned previously, your domain name is your first line of marketing. This should be a final reminder when buy UK domain names to not settle for anything but an amazing one. It is the cornerstone of your customer experience, and should be treated with care. Get the correct extension. No hyphens. Keep it short. Good luck.
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Article Source :
http://www.articleseen.com/Article_What To Look For In A Domain Name_77983.aspx
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Author Resource :
For more information about buy UK domain names, please visit amazingdomains.co.uk/
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Keywords :
buy domains, buy domain names, buy UK domains, buy UK domain names,
Category :
Business
:
Business
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