What Has Nike Done in the Promotion of the Sales of Female Products

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What Has Nike Done in the Promotion of the Sales of Female Products

Posted On : Dec-05-2011 | seen (185) times | Article Word Count : 487 |

Nike has achieved a great accomplishment in the sales of sports shoes. And at the present it has made a plan of exploring the extensive female market. The article is a narration of the series of measures Nike has taken in order to open the female market.

There has the reason for the application of Nike Goddess as the concept of special shop for the females. Niketown is the most well-known selling location of the corporation. Yet, it is as well a site where the females will recoil. Here is a picture of the Niketown in San Fransisco. The products for the females have been positioned on the forth floor. The worser thing is that the female consumers will find that it is very difficult to get access to the destination. They can only discover the elevator after the crossing of the zones that are full of the color of male. In all, the utterance manliness can wholly make clear the vision.

Countless individuals have complained that the Niketowns which had been designed almost by him had left to the individuals an impression of being cruel. But he gave the reply that the chief goal of the company was to promote the sales. The action of Goddess on the contrary, may not promote the sales of the products. It just wants to present to the individuals a different style of atmosphere. After being appointed as the global creative director of the Nike company, Hoke set off his way to California for the exploration of inspiration. There he had visited the former residence of Charles and Ray Eames. These designers of the 50s were filled with the idea of perfectness and utopianism. All the inspiration he got here had led him to the thought of how to construct a place that may possibly attract the females. The present surroundings of the Niketown gives the females the sense of depression and discomfort. But Hoke wanted to have a change of the situation to a comfortable and pleasant one. He wanted to design one that would give the females the sense of home. He wanted to get rid of the trait of exhibition stand and presented the attribute of furniture at home.

The first store of the Nike Goddess is located in the square of California. The atmosphere here goes well with the ideal supposition Hoke had put forward. The blue and white light light the wooden floor of deep color. The region for the exhibition of the shoes is next to the section displaying the ceramic of Jonathan Adler. And there as well has the decoration of the white orchid.

Nike had a considerably high expectation on the two shops in the south of California. More stores of similar style are about to be created. Grossman had exposed the meaning that Nike wanted to use it as a way to convey its attention to the female customers. To Hoke, what Nike Goddess has offered to the corporation is not the passenger volume but the change of the way in thinking. It enables the corporation to have a better exploration of the abundant meaning of the trade name.

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<h1>What Has Nike Done in the Promotion of the Sales of Female Products</h1> Author: <a href='http://www.articleseen.com/profile_venus.aspx'>venus</a> There has the reason for the application of Nike Goddess as the concept of special shop for the females. Niketown is the most well-known selling location of the corporation. Yet, it is as well a site where the females will recoil. Here is a picture of the Niketown in San Fransisco. The products for the females have been positioned on the forth floor. The worser thing is that the female consumers will find that it is very difficult to get access to the destination. They can only discover the elevator after the crossing of the zones that are full of the color of male. In all, the utterance manliness can wholly make clear the vision.

Countless individuals have complained that the Niketowns which had been designed almost by him had left to the individuals an impression of being cruel. But he gave the reply that the chief goal of the company was to promote the sales. The action of Goddess on the contrary, may not promote the sales of the products. It just wants to present to the individuals a different style of atmosphere. After being appointed as the global creative director of the Nike company, Hoke set off his way to California for the exploration of inspiration. There he had visited the former residence of Charles and Ray Eames. These designers of the 50s were filled with the idea of perfectness and utopianism. All the inspiration he got here had led him to the thought of how to construct a place that may possibly attract the females. The present surroundings of the Niketown gives the females the sense of depression and discomfort. But Hoke wanted to have a change of the situation to a comfortable and pleasant one. He wanted to design one that would give the females the sense of home. He wanted to get rid of the trait of exhibition stand and presented the attribute of furniture at home.

The first store of the Nike Goddess is located in the square of California. The atmosphere here goes well with the ideal supposition Hoke had put forward. The blue and white light light the wooden floor of deep color. The region for the exhibition of the shoes is next to the section displaying the ceramic of Jonathan Adler. And there as well has the decoration of the white orchid.

Nike had a considerably high expectation on the two shops in the south of California. More stores of similar style are about to be created. Grossman had exposed the meaning that Nike wanted to use it as a way to convey its attention to the female customers. To Hoke, what Nike Goddess has offered to the corporation is not the passenger volume but the change of the way in thinking. It enables the corporation to have a better exploration of the abundant meaning of the trade name.

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Keywords : sport, fitness, health,

Category : Health and Fitness : Health and Fitness

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