What Are The Four Essential characteristics Of A Travel Logo Design?

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What Are The Four Essential characteristics Of A Travel Logo Design?

Posted On : Jan-14-2012 | seen (624) times | Article Word Count : 536 |

Logo defines the nature of a business; thus, graphic elements in logo design are incorporated in a way to reflect the brand identity of a business.

Logo defines the nature of a business; thus, graphic elements in logo design are incorporated in a way to reflect the brand identity of a business. It has undoubtedly made it to the top in the contemporary marketing strategies as there is a guaranteed return on investment by these brand marks.

How these brand marks guarantees return on investment?

First of all, let me discuss the investment. How much a person can invest in a corporate identity of his company? It depends on the result you want from a graphic design service. There are so many graphic design companies in the market out of which some are worth hiring because of their low competitive rates and reputation while others are not because of their low credibility.
Therefore, being a business owner you should be smart enough to determine which graphic design company would suit your requirements. Same goes with a travel logo design.

These corporate identities are designed by graphic design experts according to the psyche of target audience. Not only that, he will study your competitors, the market trends, your demands and your business before actually commencing the design process. These corporate identities should appear beneficial and friendly to the customers in order to communicate effectively with them.

Therefore, there are certain essential elements that are kept in mind while designing these corporate brand marks. Here are the essentials of such brand mark identity:

What should be the color scheme?

Choosing the right color that goes well in accordance with your business is an important aspect of such corporate identities. By and large, orange and blue are considered to be the primary colors for them. Sometimes, either red or green are also used in combination with the primary colors in these brand marks. All in all, every color has a meaning which leaves a subliminal impression on the minds of the viewers, this is why; you have to be very careful while deciding the color combinations for your business identity.

What should be font types?

Font selection would depend on the type of travel business that your company is in. For e.g. if you runs an advisory travel business; Times New Roman or Gothic Fonts would be an ideal selection to be used in it. So, whatever fonts you are using in your brand mark, make sure they are clear and visible enough to convey the message to the viewers easily through your transportation logo design.

What are the symbols used?

Symbols in such corporate brand marks are also used according to the nature of a business. For e.g. air travel business would likely feature an airplane in its logo design. Similarly, cruise business would use a ship in their brand marks.

What are the preferred graphics?

Graphics in such corporate identities is also incorporated with respect to the business of a travel company. Graphics elements may be a wing, swoosh mark or stars shape designed in style.

In short, the preceding elements should be kept in mind while designing your business brand identity otherwise the logo would not be able to return what you invested in it.

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<h1>What Are The Four Essential characteristics Of A Travel Logo Design?</h1> Author: <a href='http://www.articleseen.com/profile_submit1.aspx'>submit1</a> Logo defines the nature of a business; thus, graphic elements in logo design are incorporated in a way to reflect the brand identity of a business. It has undoubtedly made it to the top in the contemporary marketing strategies as there is a guaranteed return on investment by these brand marks.
 
How these brand marks guarantees return on investment?

First of all, let me discuss the investment. How much a person can invest in a corporate identity of his company? It depends on the result you want from a graphic design service. There are so many graphic design companies in the market out of which some are worth hiring because of their low competitive rates and reputation while others are not because of their low credibility. 
Therefore, being a business owner you should be smart enough to determine which graphic design company would suit your requirements. Same goes with a travel logo design.

These corporate identities are designed by graphic design experts according to the psyche of target audience. Not only that, he will study your competitors, the market trends, your demands and your business before actually commencing the design process. These corporate identities should appear beneficial and friendly to the customers in order to communicate effectively with them.
 
Therefore, there are certain essential elements that are kept in mind while designing these corporate brand marks. Here are the essentials of such brand mark identity:

What should be the color scheme?

Choosing the right color that goes well in accordance with your business is an important aspect of such corporate identities. By and large, orange and blue are considered to be the primary colors for them. Sometimes, either red or green are also used in combination with the primary colors in these brand marks. All in all, every color has a meaning which leaves a subliminal impression on the minds of the viewers, this is why; you have to be very careful while deciding the color combinations for your business identity.

What should be font types?

Font selection would depend on the type of travel business that your company is in. For e.g. if you runs an advisory travel business; Times New Roman or Gothic Fonts would be an ideal selection to be used in it. So, whatever fonts you are using in your brand mark, make sure they are clear and visible enough to convey the message to the viewers easily through your transportation logo design.

What are the symbols used?

Symbols in such corporate brand marks are also used according to the nature of a business. For e.g. air travel business would likely feature an airplane in its logo design. Similarly, cruise business would use a ship in their brand marks.

What are the preferred graphics?

Graphics in such corporate identities is also incorporated with respect to the business of a travel company. Graphics elements may be a wing, swoosh mark or stars shape designed in style.

In short, the preceding elements should be kept in mind while designing your business brand identity otherwise the logo would not be able to return what you invested in it.About the Author: Beverly Houston works as a Senior Design Consultant at a Professional Logo Design Company. For more information on <a rel="nofollow" href="http://www.logodesignconsultant.com/logo_design_gallery/travel_logo_design.html">Travel Logo</a> find her competitive rates at <a rel="nofollow" href="http://www.logodesignconsultant.com/logo_design_gallery/travel_logo_design.html">Transportation Logo</a>. Article Source: <a href='http://www.articleseen.com/Article_What-Are-The-Four-Essential-characteristics-Of-A-Travel-Logo-Design_133800.aspx'> http://www.articleseen.com/Article_What Are The Four Essential characteristics Of A Travel Logo Design?_133800.aspx</a>

Article Source : http://www.articleseen.com/Article_What Are The Four Essential characteristics Of A Travel Logo Design?_133800.aspx

Author Resource :
Beverly Houston works as a Senior Design Consultant at a Professional Logo Design Company. For more information on Travel Logo find her competitive rates at Transportation Logo.

Keywords : Travel Logo, Transportation Logo,

Category : Internet Business : Web Design

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