Wedding PR: Thinking Like the Media

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Meghan Ely has 5 Published Articles

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Wedding PR: Thinking Like the Media

Posted On : Oct-01-2011 | seen (327) times | Article Word Count : 620 |

In the wedding industry, the fact is that press makes a tremendous difference, and keen wedding PR strategies are paramount. You may have a fabulous, detail heavy wedding or newsworthy tip, but the question is- what is the key to wedding PR success?
Very simply put- think like the media.
When you have your media contact list in place and find yourself with a newsworthy tip that deserves a mention, it’s important to keep the following things in mind:

1) Step into the shoes of the media. Journalists are always on deadline, with very little time to review the potential hundreds of press releases that cross their desk. When reaching out with a pitch or press release worthy of wedding PR, be sure to keep it short, timely and attention grabbing.

2) Disseminate carefully. You will lose media friends fast if you continue to pitch to the wrong people. Every story has an angle or two, so make sure your message is being delivered through the appropriate channels. The Grand Opening of your new bakery, for example, does not belong in the hands of the Politics editor.
3) Stay true to the Inverted Pyramid. The Inverted Pyramid is the preferred method to both receive and write the news, answering the who, what, where, when and why at the very beginning while tapering off to the less pertinent information. When pitching your news, ask yourself what essential points are key to the topic itself, and start from there.

4) Be available and easy to reach. Should your news spark interest get picked up, make sure you are at the ready. Include all of your contact information (email address, phone numbers and twitter handle included). Be available to be interviewed and practice what you're going to say. Does your release include other fellow wedding pros? Have their cells numbers handy, as well as any other pertinent information that may be requested. It simply doesn't end when you press "send" on your email.
5) Be professional. Nothing hits the recycling bin faster than a poorly written press release. Take the time to learn the appropriate formatting, hand it off to another colleague for a second look, and don’t forget to spell check. Good writing is by far, one of the most important components of effective communication.

6) Be realistic. Your story, while surely exciting, may not always be destined for the cover of the New York Times. Set reasonable wedding PR goals for yourself early on, as well as clear objectives.
On that note, established how you will measure the exact Return on Investment (ROI) for your wedding PR efforts. For some, it may simply be visibility. For others, it may be increased traffic to their web site and more fans of their Facebook business page. While increased sales is certainly an understandable goal for wedding PR, it’s important to note that the best way to increase sales is a mix of advertising and marketing strategies, alongside your wedding PR campaigns.
If you’d like to pick up further tips, then research your area’s local Public Relations Society of America (PRSA) chapter. PRSA is the world’s largest organization of public relations professionals and host regular meetings featuring time sensitive topics that may be applied to your very own business. Non member rates are normally offered, which would allow you to attend without becoming a member.
Wedding PR can be incredibly rewarding when your wedding is featured, or news picked up by the media. By keeping these wedding PR tips in mind as well as the mindset of the media, you’ll be celebrating your wedding PR successes in no time.

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<h1>Wedding PR: Thinking Like the Media </h1> Author: <a href='http://www.articleseen.com/profile_Meghan Ely.aspx'>Meghan Ely</a> 
In the wedding industry, the fact is that press makes a tremendous difference, and keen wedding PR strategies are paramount. You may have a fabulous, detail heavy wedding or newsworthy tip, but the question is- what is the key to wedding PR success?
Very simply put- think like the media. 	
When you have your media contact list in place and find yourself with a newsworthy tip that deserves a mention, it’s important to keep the following things in mind:

1) Step into the shoes of the media. Journalists are always on deadline, with very little time to review the potential hundreds of press releases that cross their desk. When reaching out with a pitch or press release worthy of wedding PR, be sure to keep it short, timely and attention grabbing.

2) Disseminate carefully. You will lose media friends fast if you continue to pitch to the wrong people. Every story has an angle or two, so make sure your message is being delivered through the appropriate channels. The Grand Opening of your new bakery, for example, does not belong in the hands of the Politics editor. 
3) Stay true to the Inverted Pyramid. The Inverted Pyramid is the preferred method to both receive and write the news, answering the who, what, where, when and why at the very beginning while tapering off to the less pertinent information. When pitching your news, ask yourself what essential points are key to the topic itself, and start from there.

4) Be available and easy to reach.  Should your news spark interest get picked up, make sure you are at the ready. Include all of your contact information (email address, phone numbers and twitter handle included). Be available to be interviewed and practice what you're going to say. Does your release include other fellow wedding pros? Have their cells numbers handy, as well as any other pertinent information that may be requested. It simply doesn't end when you press "send" on your email.
5) Be professional. Nothing hits the recycling bin faster than a poorly written press release. Take the time to learn the appropriate formatting, hand it off to another colleague for a second look, and don’t forget to spell check. Good writing is by far, one of the most important components of effective communication.

6) Be realistic. Your story, while surely exciting, may not always be destined for the cover of the New York Times. Set reasonable wedding PR goals for yourself early on, as well as clear objectives. 
On that note, established how you will measure the exact Return on Investment (ROI) for your wedding PR efforts. For some, it may simply be visibility. For others, it may be increased traffic to their web site and more fans of their Facebook business page. While increased sales is certainly an understandable goal for wedding PR, it’s important to note that the best way to increase sales is a mix of advertising and marketing strategies, alongside your wedding PR campaigns. 
If you’d like to pick up further tips, then research your area’s local Public Relations Society of America (PRSA) chapter. PRSA is the world’s largest organization of public relations professionals and host regular meetings featuring time sensitive topics that may be applied to your very own business. Non member rates are normally offered, which would allow you to attend without becoming a member. 
Wedding PR can be incredibly rewarding when your wedding is featured, or news picked up by the media. By keeping these wedding PR tips in mind as well as the mindset of the media, you’ll be celebrating your wedding PR successes in no time. 
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