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Want to Advertise Your Business? Think of Promotional Shot Glasses
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Posted On :
Feb-28-2010
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Article Word Count :
420
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It is a common misconception that advertising has to be expensive. In fact one of the most affordable forms of advertising, promotional products, is also one of the most effective.
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Companies are always looking for different ways to promote their businesses. They want to ensure that customers see their business, but they do not want to spend too much money. You can spend a lot of money, but will you get a good return on your investment? You can get a small newspaper ad but is it worth it given how few people will see the ad?What is a business to do?
The answer comes in shot glasses. Shot glasses are not thought of as something that can be a used as a promotional tool but it is all in how you look at it. You want to ensure that you can make sure your customers see your logo and your company name. If you throw it in a television ad, your company will only be seen for a few seconds. If you put it on a billboard, a lot of people see it but most are concentrating on their driving. If you put it in a newspaper, it stays around for a few days but most will not read it. However, with shot glasses, you can ensure that your product is seen for years, over and over, by your customer and their friends and family.
All you have to do is put your company name and logo on the shot glass and then give those shot glasses to your customers. This does two things:
First, it rewards your customers and that makes them feel appreciated. If your customers feel appreciated, they will shop with you more. Again, you want to get loyal customers because loyal customers buy more than other customers and a loyal customer can be made through gifts like promotional shot glasses.
The second thing that this does is that it puts your company name and logo into the person's home and over the years they will see your company name and logo over and over, dozens or hundreds of times. This creates brand awareness for your customers because they see the brand so many times. When you have brand awareness, you have a customer who will shop with you several times. In fact, it is possible to get hundreds of dollars back for every dollar you spend on promotional shot glasses. That return on investment is amazing and not something you should ignore.
Always look at promotional shot glasses and other promotional products as a way to get customers shopping with you more and to create more awareness of your brand.
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Article Source :
http://www.articleseen.com/Article_Want to Advertise Your Business? Think of Promotional Shot Glasses_12127.aspx
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Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida.They also have a huge selection of products from coffee mugs and travel mugs to tote bags and promotional pens. For more information on shot glasses visit Discount Mugs.
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Keywords :
Coffee mugs, mugs, shot glasses, printed coffee mugs, Discount Mugs,
Category :
Business
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Marketing
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