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Very becomes one of the UK's favourite online stores with the help of Voucher Codes
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Posted On :
Jun-16-2010
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Article Word Count :
404
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Since the new online department store Very was launched last year it has seen amazing growth in popularity and online sales.
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Since the new online department store Very was launched last year it has seen amazing growth in popularity and online sales, but what sets Very aside from their competitors? Is it the celebrity endorsements? Clever marketing? Expensive advertising? All of this has helped but one of Very's biggest successes is the good old fashioned voucher code.
When Very first launched in 2009 they invested a lot of money to get exposure and with the likes of Fern Cotton and Holly Willoughby in their TV adverts this would have given them a boost in popularity. Very also launched a Facebook Pay per Click campaign where as the target audience logged into their Facebook homepage they would see adverts for the new online store, this was coupled with offers and updates on a Facebook page and from a Twitter profile. Very invested a lot of money in this and it inevitably paid off.
However the most successful aspect of their marketing plan was the Very voucher code, these voucher codes take seconds to produce from the Ecommerce website and at very little cost can gain new visitors. The psychology behind voucher codes has worked for years, well before online voucher codes but from shopping vouchers from traditional retail stores. The idea that you are getting a deal means the user is compelled to spend money, sometimes they will buy extra items to get their order value over a certain amount to qualify for the discount.
For the retailer, although you are losing out on some money, new visitors will sign up and studies have shown that once a user has registered on an online shop then they are likely to return and purchase again. This is because it is easier as they do not have to input all of their details again, and many online stores will email out more promotions, discounts and voucher codes to encourage the user to come back.
Voucher codes are beneficial for the retailer as well as the consumer, and they are so simple to use it makes discount codes an integral part of your marketing campaign. Very have gotten it right with their Very discount codes and have lots of really happy new customers who could testify to this. So if you have an online Ecommerce website then you should set up voucher codes for your website and see get more customers to your site.
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Article Source :
http://www.articleseen.com/Article_Very becomes one of the UK's favourite online stores with the help of Voucher Codes_22276.aspx
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Author Resource :
To try discount codes for yourself why not go online and get yourself a very voucher code to try out and see how easy it is to save money.
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Keywords :
voucher codes, discount codes, discount vouchers, promotional codes,
Category :
Business
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Advertising
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