Using Digital Agency Skills As A Marketing Tool for Your Business Reputation

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Using Digital Agency Skills As A Marketing Tool for Your Business Reputation

Posted On : Sep-26-2011 | seen (351) times | Article Word Count : 607 |

When you employ the marketing skills of a digital agency UK, you not only generate more business through increased traffic, you also improve your standing with current clients and suppliers.

Digital agency London works

One of the most popular shows on TV at the moment and certainly one of the finest in terms of writing and acting is the American series ‘Mad Men’, which is set in a New York advertising agency in the early 1960s. In our complicated age, the Mad Men era looks incredibly simple and a far cry from today’s complex world of the internet when to venture forth without the expertise to hand of a London digital agency is at worst foolhardy and at best unwise.

There is a very stark contrast between the offices in Mad Men and today’s working environment, and that is technology. Typewriters and phones make up the principal tools of the trade in the 1960s compared to offices today that are overheating with powerful computers, laptops, iPads and iPhones, complemented by the brilliance of the World Wide Web.

It is not just technology that marks the difference it is also methods of marketing. In the days of Mad Men, marketing mostly consisted of leaflet drops and other forms of direct mail sent through the post with advertising restricted to TV, radio and Press. Today, the tools available to a UK digital agency are both plentiful and complex.

There is a temptation, because we all use the internet, to believe that we can all create our own websites and, using the various tools available, generate our own traffic. However, not employing the expertise of a London digital agency is a false economy because marketing online really is as complex as it looks.

In the 1960s, secretarial training included touch typing and shorthand. Take a look at the amount of packages a secretary is expected to know today; the list of programs and skills required is phenomenal. Marketing online is a skilled business and incredibly frustrating for the inexperienced to fathom as, thanks to Google and other search engines, the rules are always changing except that nobody truly knows what the rules are in the first place. In other words, a good digital agency London works by experience and a comprehensive knowledge of what works at the moment. For example, at one time Pay Per Click and sponsored links in the search rankings was a full proof way to generate traffic until it materialised that search engines were placing paying customers within the natural rankings. How is that possible? It’s not fair?

One of the ways that digital agencies are combating big business cheating the system is by flooding the internet with articles that are well written and contain carefully selected key words. The sheer quantity of articles confounds the search engines and attracts traffic to the articles which then link people through to the websites. Suddenly, the search engines noticed that their regular clients were no longer paying for PPC because they felt cheated.

There is no rule book with Google or any other search engine but, if you utilise the skills of an experienced UK digital agency, you can benefit greatly from the power of the internet without paying a heavy PPC price to Google. Your average web design London agency understands that creating a good website that is well-written and has good SEO is a vital start to online marketing; it is also the finish because, no matter how many articles and blogs are posted on third party websites, ultimately it is the quality of the website and its goods and services that will determine success or failure online.

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<h1>Using Digital Agency Skills As A Marketing Tool for Your Business Reputation</h1> Author: <a href='http://www.articleseen.com/profile_Gobe Digital.aspx'>Gobe Digital</a> Digital agency London works

One of the most popular shows on TV at the moment and certainly one of the finest in terms of writing and acting is the American series ‘Mad Men’, which is set in a New York advertising agency in the early 1960s.  In our complicated age, the Mad Men era looks incredibly simple and a far cry from today’s complex world of the internet when to venture forth without the expertise to hand of a London digital agency is at worst foolhardy and at best unwise.

There is a very stark contrast between the offices in Mad Men and today’s working environment, and that is technology.  Typewriters and phones make up the principal tools of the trade in the 1960s compared to offices today that are overheating with powerful computers, laptops, iPads and iPhones, complemented by the brilliance of the World Wide Web.

It is not just technology that marks the difference it is also methods of marketing.  In the days of Mad Men, marketing mostly consisted of leaflet drops and other forms of direct mail sent through the post with advertising restricted to TV, radio and Press.  Today, the tools available to a UK digital agency are both plentiful and complex.

There is a temptation, because we all use the internet, to believe that we can all create our own websites and, using the various tools available, generate our own traffic.  However, not employing the expertise of a London digital agency is a false economy because marketing online really is as complex as it looks.

In the 1960s, secretarial training included touch typing and shorthand. Take a look at the amount of packages a secretary is expected to know today; the list of programs and skills required is phenomenal.  Marketing online is a skilled business and incredibly frustrating for the inexperienced to fathom as, thanks to Google and other search engines, the rules are always changing except that nobody truly knows what the rules are in the first place.  In other words, a good digital agency London works by experience and a comprehensive knowledge of what works at the moment.  For example, at one time Pay Per Click and sponsored links in the search rankings was a full proof way to generate traffic until it materialised that search engines were placing paying customers within the natural rankings.  How is that possible?  It’s not fair?

One of the ways that digital agencies are combating big business cheating the system is by flooding the internet with articles that are well written and contain carefully selected key words. The sheer quantity of articles confounds the search engines and attracts traffic to the articles which then link people through to the websites. Suddenly, the search engines noticed that their regular clients were no longer paying for PPC because they felt cheated.

There is no rule book with Google or any other search engine but, if you utilise the skills of an experienced UK digital agency, you can benefit greatly from the power of the internet without paying a heavy PPC price to Google. Your average web design London agency understands that creating a good website that is well-written and has good SEO is a vital start to online marketing; it is also the finish because, no matter how many articles and blogs are posted on third party websites, ultimately it is the quality of the website and its goods and services that will determine success or failure online. 
About the Author: When it comes to <a rel="nofollow" href="http://www.gobedigital.com/" target="_blank" title="digital marketing agency">digital marketing agency</a> that some one wants to rely on for premium quality services you can go for <a rel="nofollow" href="http://www.gobedigital.com/" target="_blank" title="London digital agency">London digital agency</a> named Gobedigital which will surely satisfy your online marketing needs in the competition. Article Source: <a href='http://www.articleseen.com/Article_Using-Digital-Agency-Skills-As-A-Marketing-Tool-for-Your-Business-Reputation_85715.aspx'> http://www.articleseen.com/Article_Using Digital Agency Skills As A Marketing Tool for Your Business Reputation_85715.aspx</a>

Article Source : http://www.articleseen.com/Article_Using Digital Agency Skills As A Marketing Tool for Your Business Reputation_85715.aspx

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When it comes to digital marketing agency that some one wants to rely on for premium quality services you can go for London digital agency named Gobedigital which will surely satisfy your online marketing needs in the competition.

Keywords : Digital Marketing agency, Digital agency London, London digital agency, E-commerce website design,

Category : Business : Marketing

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