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Useful Tips On How To Build Your Brand Online
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Posted On :
Nov-06-2014
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Article Word Count :
497
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With one out of four people in the world estimated to have access to the internet, building an online presence is no longer an option.
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With one out of four people in the world estimated to have access to the internet, building an online presence is no longer an option. Infact so high is the dependency on social media these days that business growth has become intrinsically linked to your ability to maximize the power of social media to further your business. A strong online presence infact can work wonders for the recruiting function. It can transform the recruiting function to create a pull factor for your organizations wherein candidates want to join your organization and do not need to be persuaded to do so.
A typical recruiting process involves locating the right candidates and then getting in touch with them to sell the organization and the role to them. If the candidate shows interest, the recruiter then schedules the interview with the hiring manager and makes the offer if the candidate clears the interview. The recruiting process could work so much easier and faster if good potential candidates were already aware of the organizations and showed interest in the role by their own.
Building an employer brand that helps to attract good talent to the organization is not an easy task. It needs a coordinated and planned online campaign to ensure the organization remains in news in social media for all the right reasons. Below are some useful tips to help you get started on building a powerful employer brand online.
• Promote employee stories on social media. Encourage employees to share stories about the company and colleagues through blogs, tweets etc. Ask other employees to share and comment on these stories and create a buzz. Take this a step further and promote sharing of videos, photos and images of work and life at the organization which give outsiders including potential candidates a glimpse into the culture associated with the employer brand.
• Encourage employees to be active participants in online industry forums and share excerpts of white papers and seminar discussions presented by employees. Your employer brand is a good deal dependent on employee brand, so building the brand of your employees is one way of building a strong employer brand.
• Create a common messaging and company story for employees to share with others. Ensure a consistent and clear message is sent across by everyone associated with the organization across all online platforms. If there are too many people sending out too many different messages about the organization in online forums, people are likely to get confused about what the organization stands for leading to wrong and sometimes even negative perception about the organization.
Building an employer brand online is ultimately about keeping your company brand visible through keeping your company page updated with fresh content across various online platforms and using employee networks to keep yourself constantly in the news. Follow the tips given above to get started on building a great employer brand.
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Article Source :
http://www.articleseen.com/Article_Useful Tips On How To Build Your Brand Online_306744.aspx
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Author Resource :
Savio Vadakkan is the Marketing Professional for ZALP, a unique employee referral software. ZALP guides organizations about how to create a successful employee referral program by means of social media integrated recruiting techniques & also highlights role of employee referrals in the recruiting Strategy.
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Keywords :
employee referral program, social media recruiting, employee referral, employee referral tool,
Category :
Computers
:
Software
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