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Understanding Search Engine Optimization tools for better navigation
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Posted On :
Feb-07-2012
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Article Word Count :
534
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The Search Engine Optimization process has many tools; out of which some of the tools can be understood very easily and some of them need to be understood more thoroughly.
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What is SEO? SEO literally means Search Engine Optimization. This is a process wherein the sites increase the ranking of their sites with the help of this process. In the stiff completion it is necessary for every company to increase the marketing of their products and services to remain in the market and also at the same time earn profits. The SEO is necessary when the company has to find new customers and new business. The Search Engine Optimization process has many tools; out of which some of the tools can be understood very easily and some of them need to be understood more thoroughly. In order to optimize your website it is necessary to understand what is SEO and what services are provided by the SEO service providers. One should also understand what tools are used for better SEO services. Some of the tools which are majorly used n the search engine optimization are mentioned below:
1. Submitting of sitemaps and search engine submission – The sitemap is that page which facilitates the search engine to navigate through the website of the company. It is always advisable that the search engines navigate the site. The company should make sure to submit the sitemaps to the key search engines for better results.
2. Meta titles and description in SEO – This tools explains what is present in the website. It describes what details are present in the particular website. This helps the site to find the appropriate keywords required for the sites. When a user searches for a particular keyword then the site describes the Meta title and a Meta description. This is very important as this title and description is literally the first contact of the consumer with the company.
3. Link building – Linking building is one of the important tools to understand what is SEO. The link building gives two advantages – one it increases the traffic to your website and secondly the increase in search proves the website is very high in demand and hence the sites are ranked higher. The company can also list its links of the website in the various professional directories.
4. Website performance – The performance of the website should be very fast and the users should be able to easily navigate. In case the site is not performing up to the mark then the search engines can penalize the company.
5. Redirections in the webpage – In case the user are navigating the site and the page they search says “page not found’ then as per the rules of Search Engine Optimization the company can be penalized for the same. Hence is mandatory that the company hosting the site should apply for the 301 redirecting site so that the user can get the required information from other sites. They should comply with the Google Webmaster Tools for Crawl errors and redirections.
6. Duplication of the content – The companies hosting the site should take care not to copy or pick any information from other sites since this is a breach of conduct as per the rules of SEO. These types of problems have been found off late.
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Article Source :
http://www.articleseen.com/Article_Understanding Search Engine Optimization tools for better navigation_145127.aspx
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Author Resource :
Umbilicall is an author for SEO Link Tech, Best internet marketing information provider. She has been writing articles on what is SEO and what is link building since very long time.
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Keywords :
What is SEO, What is Search Engine optimization,
Category :
Internet Business
:
SEO
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