Tote Bags As Effective Promotional Tools
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Posted On :
Mar-31-2010
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Article Word Count :
526
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People are so much in a hurry at most times, they would just look pass advertisements. Studies have shown that in the very near future, advertising via media like television and regular newspapers will soon become obsolete. Many of us hardly have the time to watch television, let alone have the patience of sitting through commercials in between programs.
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Today's world consists of a blur of activities in a 24 hour span, so fast that we hardly have time to breathe, let alone enjoy our surroundings or stop to smell the roses, as they say. Because of these mitigating circumstances, product and brand promotion has suffered greatly. People are so much in a hurry at most times, they would just look pass advertisements. Studies have shown that in the very near future, advertising via media like television and regular newspapers will soon become obsolete. Many of us hardly have the time to watch television, let alone have the patience of sitting through commercials in between programs.
The question is, how do Companies make their brands known to the public? The answer may lie in promotional gifts; in particular, tote bags.
What makes tote bags such effective promotional tools? Easy. Tote bags were fashioned for the archetypal modern woman and man - the ones who fit their daily essentials into one, multi-functional bag. Items such as laptops, important documents and other pivotal paraphernalia can all be fitted into trendy totes.
Visionary marketers understand that the rule of thumb is that everyone loves a free gift. Instead of disbursing the usual pens or bookmarks, how about giving tote bags? Your customers can use these bags to store their belongings, and by selecting totes which are durable, trendy and containing your Company's specific customization and other pertinent details, your clients inadvertently, are advertising your products on a daily basis. This sort of marketing campaign cannot be equated with any sum of money. Everywhere your customers go, so does your Company. Keep this up, and your marketing campaign will be a huge success.
Tote bags are essential daily articles for every woman on the go. Everywhere you go, you will observe women of varying ages carrying totes of different designs and dimensions. If you can create totes which are spacious, functional, practical and elegant, your brand promotion campaign is well on its way to triumph. Shop around for professionals in the promotional products industry and get the best advice you can. Your promotional totes need not be expensive. As long as the materials used are of good quality and designs are eye-catching, you are on the right track.
To score more points with your customers and the general public, select totes made from 100% recyclable materials. Eco-friendly products are all the rage these days, and totes which are recyclable will make you even more popular with clients.
Make your promotional totes multi purpose. Your customers can use them for casual outings to carrying them on board of planes when traveling. Again, choosing the right fabric and designs is of the utmost importance. The more common materials used would be sturdy canvas or nylon. If you have the cash to spare, create leather totes for your top customers. For men, the designs should have sharper edges, buckles and compartments inside for easy storage. For women, designs should be elegant and eye-pleasing.
In conclusion, tote bags make wonderful gifts for your customers, last a long time and effective as promotional tools for your brand.
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Article Source :
http://www.articleseen.com/Article_Tote Bags As Effective Promotional Tools_15167.aspx
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Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from wine glasses and shot glasses to tote bags and pens.
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Keywords :
promotional products, wine glasses, shot glasses, tote bags,
Category :
Fashion
:
Fashion
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