Tips to entice customer holiday spending

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<h1>Tips to entice customer holiday spending</h1><strong> Author: <a href='http://www.articleseen.com/profile_Infigra.aspx'>Infigra</a></strong><br /><p>With the holidays swiftly approaching, retail business owners are scrambling to attract customers and convince them to buy. Due to the economy, it has been a struggle even during holidays these past couple of years, making it all the more crucial for retail chains and small businesses to try to cram in as much business as they can before the year closes. The key to getting customers to buy is to advertise and make the products and deals look good to them. Here we'll discuss just a few of the things you can do to increase your business over the holiday season. Send out a newsletter to your customers. Online stores make it difficult to attract people, and traditional advertising is almost entirely out the window. The best step to take first is to send out an email to your customers and outline the holiday deals a few days before the discounts or specials go into effect. You can also send a second email once your special has started, giving customers another reminder to check it out before it's too late. Just be sure that you aren't sending unsolicited spam; make sure that the newsletter is only sent to customers who have opted-in to receive updates about discounts and specials. Put up ads. In traditional advertisement, this would mean putting a blurb in the local newspaper, running a commercial on television, or putting up a sign on a billboard. While you can do these things, you should also be focusing on search engines like Google. Many people search for items online, even if they're planning on making a purchase in store. With gas prices as high as they are right now, people want to ensure that the products they want are in stock before they make the trip to the brick-and-mortar store – if they decide to go in person at all. You can buy advertising space using a service like Google Adwords, which is relatively inexpensive if you consider the sales possibilities. Be sure to choose your keywords carefully and think about what you would type in the search engine to find your product. Discount your prices. You don't have to offer a discount on all your items, but you should be sure to offer specific products at a discount. People are shopping around and comparing prices during the holiday season — and you want to make it worth their while. You might lose some revenue on one item, but that's why you should sit down with your team and discuss which items you can afford to discount and how much. If you offer similar items in the sidebar, then there is a chance that people will check those out as well and possibly make another purchase. You have to sacrifice a little in order to gain. Offer specials and freebies. In this case, offering specials refers to things like free shipping after the customer has spent so much money or offering a 'buy two, get $5 off' deal. This encourages the customer to buy more than he or she probably would've without the special. You can also offer an incentive of a free gift with a purchase of a certain product or after spending so much money. People like getting things for free, sometimes even more than getting a discount. These are just a few of the things you can do to help encourage customers to buy, but a little bit goes a long way. For additional help or advice with marketing strategies, you can always contact an e-commerce provider, such as Infigra E-Commerce.</p><strong>About the Author:</strong><br /><p><strong>About Infigra E-Commerce:</strong></p> <p>Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.</p> <p>For more information, visit <a rel="nofollow" href="http://www.infigra.com">www.infigra.com</a></p><p> Article Source: <a href='http://www.articleseen.com/Article_Tips-to-entice-customer-holiday-spending_116279.aspx'> http://www.articleseen.com/Article_Tips to entice customer holiday spending_116279.aspx</a></p>

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Keywords : e-commerce, ecommerce, marketing strategies, online stores, online commerce, holiday shopping, holiday marketing, Christmas, ,

Category : Internet Business : Internet Marketing