The history of Nike shoes
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Posted On :
Jul-25-2011
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Article Word Count :
495
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The Swoosh trademark was created by a graphic-design student from Portland State University named Carolyn Davidson. She got $35 for her creation.
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You might be surprised to know that one of the world's dominant shoe, sports equipment and clothing brands was aptly named after the Greek goddess of victory
-- and that the inspiration for the name struck during a dream.
It began in 1964 with a casual agreement and a handshake between University of Oregon track coach Bill Bowerman and Phil Knight, a middle-distance runner.
The pair formed Blue Ribbon Sports and began importing Japanese brand Onitsuka Tiger running shoes, known today as ASICs, for sale in the U.S.
In 1967, Knight and Bowerman made the handshake deal formal and incorporated as BRS Inc. Jeff Johnson signed on in 1965 as the company's first full-time
salesperson and opened Blue Ribbon Sports' first retail outlet the following year. In 1971, Johnson made an incalculable contribution to the company: One
night, he dreamed of Nike, the Greek goddess of victory, and suggested the name to his bosses. The company used the moniker for its first footwear product to
feature the "Swoosh" mark -- a soccer cleat called the Nike, whose name beat out Knight's suggestion that they call it the Dimension 6.
The Swoosh trademark was created by a graphic-design student from Portland State University named Carolyn Davidson. She got $35 for her creation.
Expanding the Nike Brand
Looking to expand the line, Bowerman began experimenting with the concept of athletic shoes with rubber spikes. By pouring a liquid rubber compound into his
wife's waffle iron, Bowerman created an innovative running-shoe sole. The company unveiled Nike "Moon Shoes" featuring the Waffle sole for athletes competing
at the U.S. Olympic Trials in Eugene, Ore., in 1972. A succession of shoes, many based on the waffle outsole, followed. Some of the most famous are the
Waffle Racer, Air Force One and Air Max 97.
When tees featuring a lower-case "nike" script logo designed by Davidson hit stores that year, folks unfamiliar with the name asked, "Who's Mike?" when they spotted the shirts.
1971: Frustrated with credit limits at local banks and a general lack of faith in his vision, Knight finds a new method of creative financing. Through the Bank of Tokyo, a trading company called Nissho Iwai introduces BRS to import letters of credit and lays a foundation for future rapid growth. With the help of Nissho Iwai, BRS manufactures its own shoe line and the Swoosh Design trademark is created. The night before the shoe boxes are to be printed, Johnson dreams the company new brand name, NIKE, the Greek Goddess of victory. A soccer/football shoe is the first NIKE model to hit the retail market. A NIKE T-shirt to promote the shoe becomes the first apparel item.
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Article Source :
http://www.articleseen.com/Article_The history of Nike shoes_68543.aspx
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