The effectiveness of Viral Marketing
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Posted On :
Jul-25-2011
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Article Word Count :
695
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This is one virtue a site must possess to lead the race in the ruthless competition in the Internet-based business. With so many competition and rivalry of many courses, each method of marketing must be employed and used.
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Creativity
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet-based business. With so many competition and rivalry of many courses, each method of marketing must be employed and used.
It does not matter if you have a killer product or a fantastic site designed, if people do not know that you exist, it does not matter, and you will not make it big. Worst of all, you business could just get killed.
Although there are so many methods and schemes used by many e-commerce sites today, there are still some who can help you with further impetus to the rating. One of them is called viral marketing.
While the term Viral easily is a virus, a word dreaded by all computer owners, this is not what it seems. You do not actually use a computer virus to spread your business, on the contrary it could kill you. Everyone is tired of all these pop-up ads and spyware.
Overview of viral marketing
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build public awareness of its product or company. They use many forms of media to reach the public without actually promoting the product by riding in other forms of addiction means that could get a person hooked and be obliged or amused to pass him in the act, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which can switch to another brand or with the company logo or product descriptions or other content to help promote the company or its products.
Viral marketing has become a popular way of advertising and marketing because they are relatively low cost. To avoid being labeled as spam, viral marketing has on the willingness of a person not on the product. If a person sees the name of the person they know the sender, they will not block it and open as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They are based on the number of recipients a viral marketing gets from one person to determine the amount or number of incentive can be attributed with.
Using viral marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your business. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach a large number of people and announce your existence.
Most every site and companies are catching on to the effectiveness of viral marketing and advertising. Not using it could kill your business. With other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the ranking game.
Viral Marketing could be a roundabout way to get people to know about you and your business. You make your advertisement as well. They are also very low cost that not investing in it could be downright a business suicide. All you need is a great idea, a good addicting game, a funny story many ideas are still there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie "The Blair Witch Project"?
Many large companies have tried viral marketing and have had many successes with it. A classic example is Microsoft's Hotmail. They were the first known big company to use the system and it has worked wonders for them.
Now it's your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
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Article Source :
http://www.articleseen.com/Article_The effectiveness of Viral Marketing_68597.aspx
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Author Resource :
Seo USA | Seo Delhi | Quality web directory
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Keywords :
web design, seo, search engine optimization, website, traffic generation,
Category :
Internet Business
:
Internet Marketing
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