The benefits of investing in marketing

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The benefits of investing in marketing

Posted On : Oct-14-2011 | seen (612) times | Article Word Count : 405 |

Why businesses should consider investing in a professional marketing campaign and they types of marketing strategies that can help with your brand recognition.

If you have the budget for marketing it is well worth considering your options. Marketing can greatly increase your profitability as well as your brand recognition.

It is important to create a brand as this enables you to form some kind of identity, vital for your customers to recognise you. It helps you to stand out against the competition and make yourself heard. Marketing might include:

1. Exhibiting at trade or industry events. Networking events are a great way of talking to potential clients and making useful contacts. With the right contacts, you can make a real difference to your company and start gaining recognition. You don’t even have to exhibit if your business is still new, you can simply attend (it costs hardly anything to get a ticket) and you can then talk to the bigger players in the industry, finding out what they are doing and how your business fits into the industry.

2. Get a website. A website is such a must in this day and age. Everyone likes to check out websites before they speak to a company or even do business with them. A website says a lot about a company; it tells a person who they company was formed by, how much experience they have, what services they offer, the prices, and where they are located. It also gives off a lot of hidden messages, like how friendly the company is, how serious they take their work, how knowledgeable they are, etc. To get a decent website you need a professional website designer. This may involve up front costs but if you cannot afford them then you might consider looking into short term business loans.

3. Brand everything. After you have a logo, web address and phone number, put it on everything from the bottom of your emails, to your letterheads, compliment slips, pens, pencils, and any outgoing correspondence. This reinforces your message and ensures that everything is sent out on a very professional level.

4. Direct mailing. It doesn’t’ have to cost you a lot to send out e-newsletters, just time and perhaps a compatible mailing system. Ensure that your clients remember who you are, what you’re doing, and any latest news or product information. It is important to keep you fresh in your clients minds and remind them of you on a regular basis, but not too often (you don’t want to irritate them!)

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<h1>The benefits of investing in marketing</h1> Author: <a href='http://www.articleseen.com/profile_Mel.aspx'>Mel</a> If you have the budget for marketing it is well worth considering your options. Marketing can greatly increase your profitability as well as your brand recognition.

It is important to create a brand as this enables you to form some kind of identity, vital for your customers to recognise you. It helps you to stand out against the competition and make yourself heard. Marketing might include:

1.	Exhibiting at trade or industry events. Networking events are a great way of talking to potential clients and making useful contacts. With the right contacts, you can make a real difference to your company and start gaining recognition. You don’t even have to exhibit if your business is still new, you can simply attend (it costs hardly anything to get a ticket) and you can then talk to the bigger players in the industry, finding out what they are doing and how your business fits into the industry.

2.	Get a website. A website is such a must in this day and age. Everyone likes to check out websites before they speak to a company or even do business with them. A website says a lot about a company; it tells a person who they company was formed by, how much experience they have, what services they offer, the prices, and where they are located. It also gives off a lot of hidden messages, like how friendly the company is, how serious they take their work, how knowledgeable they are, etc. To get a decent website you need a professional website designer. This may involve up front costs but if you cannot afford them then you might consider looking into short term business loans.

3.	Brand everything. After you have a logo, web address and phone number, put it on everything from the bottom of your emails, to your letterheads, compliment slips, pens, pencils, and any outgoing correspondence. This reinforces your message and ensures that everything is sent out on a very professional level.

4.	Direct mailing. It doesn’t’ have to cost you a lot to send out e-newsletters, just time and perhaps a compatible mailing system. Ensure that your clients remember who you are, what you’re doing, and any latest news or product information. It is important to keep you fresh in your clients minds and remind them of you on a regular basis, but not too often (you don’t want to irritate them!)
About the Author: <a rel="nofollow" href="http://www.unitedkapital.co.uk/business_loans.html">United Kapital Business Loans</a> provide business finance solutions to enable businesses across the UK to invest in professional marketing campaigns. Solutions include <a rel="nofollow" href="http://www.unitedkapital.co.uk/business_finance.html">business finance</a> and <a rel="nofollow" href="http://www.unitedkapital.co.uk">short term business loans</a> Article Source: <a href='http://www.articleseen.com/Article_The-benefits-of-investing-in-marketing_92216.aspx'> http://www.articleseen.com/Article_The benefits of investing in marketing_92216.aspx</a>

Article Source : http://www.articleseen.com/Article_The benefits of investing in marketing_92216.aspx

Author Resource :
United Kapital Business Loans provide business finance solutions to enable businesses across the UK to invest in professional marketing campaigns. Solutions include business finance and short term business loans

Keywords : marketing, investing, marketing campaign, business marketing,

Category : Business : Marketing

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