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The Value of Characteristic
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Posted On :
Oct-21-2011
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Article Word Count :
501
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The earth is full of fierce competition. And only the nurturing of characteristic is able to bring one to success. Puma has effectively shaped its unique attribute and uses it as a piece of arms.
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To have a research of the history of fostering of characteristic, we may possibly be amazed by its profoundity. To talk about it in a wide meaning, we can utter that the evolution of human kind from the chimpanzees is as well a manifestation of the cultivation of characteristic. And when human began their dispersed life, they had learned voluntarily or passively to lead their life in accordance with the resource their inhabitants provided. The diversity of surroundings absolutely has created the diverse types of living style. A tribe will feed themselves on the resource a hill can offer if they are residing under the hill. And folks who reside beside the river will exploit the resource in the river to keep alive. And the style of leading a life in accordance with the local character has helped shape the particular traditions and customs. And just because of the respective qualities there came the activity of trade. And that is the pushing force of human civilization.
The feature is of significant status particularly in the contemporary planet that is filled with brutal contest. The quality of life has developed into a key part in the folks' budget because keeping warm and full is no longer a demanding affair. When the folks are about to have a consumption, what they care about is the taste and uniqueness. We can speak in another way that massive goods of the alike character can no longer win the customers' heart. The goods of standardized production have lost their rank in the altering market.
In the world of shoe making, Puma has cleverly grasped the point. Producing goods that go with distinct classes of clients is its ambition. It pays much notice to the early adopter. According to the marketing theory, the division of all the customers can be based on the time they need to accept the new things or the extent they are willing to accept. The succeeding ones are its some kinds. One is the trendsetter. The second is the early adopter. The third group is the early majority. The forth group is the late majority. The fifth group is the laggard. Amongst all the groups, 13.5 percent belongs to the early adopter. They are the so-called opinion leader in certain sphere. The late majority and the laggard will be influenced by them in the consumption of the products.
Judging from the saying in the above, we can realize that the early adopter has a grand influence on the exploitation of the market. And Puma has made fully use of the phenomenon. It knows well that it does not have the powerful finance as the titan like Nike. Consequently it aims at the development of uniqueness in the products and the marketing strategy on its way to win. And that is why it has been able to recover from the downturn. What is more, it even has been able to obtain one firm place in the diverse types of competitors.
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Article Source :
http://www.articleseen.com/Article_The Value of Characteristic_95247.aspx
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Author Resource :
Cheap puma shoes's success has its link with the shaping of character. Puma speed cat has set its victorious flag in the field of shoe making.
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Keywords :
mens puma the suede,
Category :
Fashion
:
Shoes
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