The Role of Business Envelopes in Promotional Campaign
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Posted On :
Aug-17-2011
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Article Word Count :
473
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The envelopes are usually printed using the CMYK printing process or PMS printing process in some cases as well. It does not only provide the company with an extraordinary quality but also saves costs.
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An envelope is a container made out of paper or cardboard and is usually designed to contain flat objects such as brochures, cards, letters etc. An envelope used to have three basic shapes: short-arm cross, diamond and the kite. The use of envelope was restricted to posting letters only in the past, but today, the use has extended a lot.
There are many types of envelopes used in the business world today. Even the content of music, documentary or software stored in a custom disc is advertised by a CD envelope. It also introduces the artwork with the logo of the company. These envelopes are usually multi-colored and are considered as an excellent strategy to introduce or promote the brand name of a company. These envelopes also help to stock up the CDs.
In the highly competitive world, the businesses do not want to miss a single opportunity in attracting customers towards itself therefore they focus on even the tiniest things. Envelopes are also one of them. It is a good way to reach out to customers. Businesses can utilize customized business envelops for the promotion of their products and services. Custom envelopes usually have the company logo, brand name, or other promotional graphics or images printed on them and are used for the promotion of new as well as existing products or packages.
Envelopes come in different shapes and sizes. There is a large variety of envelops available in the market. Some of the most commonly used envelopes are: Standard Mailing Envelopes, Booklet Open Side Style Envelops, Catalog Open End Style Envelope, Window Envelopes, Remittance Envelopes, Large Flap Envelopes, Self Seal Envelopes, Jumbo Size Extra Large Envelopes, Small Coin Style Business Envelopes and Envelopes with a Clasp Closure. But other than these, the company always has an option to get its envelopes customized and according to the company’s demand.
As far as the printing of the envelopes is concerned, it usually depends on the size of the company. Usually the small firms use their own offset or laser printers to print stationary items including envelopes. On a small scale, this approach of business envelope printing is cost effective and economical. But as the company grows in size, it needs more envelopes; the company’s own printer does not fulfill the need then.
Therefore on a large scale, the firms usually give the orders printing companies. Giving such orders can turn out to be cost effective as well as effective, as it saves a lot of time. Other than that the commercial custom envelop manufacturers are professionals in their designs and can produce superior quality brilliantly designed customized envelopes. Thus, if the company is large in size, the only way it can achieve cheap envelope printing is by giving orders to a printing press/company.
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Article Source :
http://www.articleseen.com/Article_The Role of Business Envelopes in Promotional Campaign_74450.aspx
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Author Resource :
Lester Cliff is the author of this article on envelopes printing.
Find more information about envelope printing here.
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Keywords :
CD envelope, envelope printing, Custom envelopes, business envelope printing,
Category :
Business
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Marketing
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