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The Rise of Travel Mugs
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Posted On :
Jan-06-2010
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Article Word Count :
433
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Travel mugs have been growing in popularity since the 1980's and throughout years of reinvention they remain extremely popular. This article explores the rise in their popularity and how this product continues to evolve to fit the needs of its ever-growing demand.
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Though the need for carrying around warm beverages has existed for ages the travel mug was not introduced until the early 1980's. So what exactly is a travel mug? It's a thermal insulated portable drinking vessel generally characterized by a thick walls and a sip area for easy drinking. Original travel mugs were made of metal and later switched to plastic because it was easier to carry and more affordable.
Other features were eventually added to these nifty portable mugs like easy grip handles, rubber grip bodies and further thermal insulation. The most modern mugs have switched to aluminum and stainless steel which are lighter metals that insulate heat better than plastic and are also affordable. Contemporary mugs resemble most modern technology in that they combine sleek designs with extremely convenient features.
There is a combination of reasons why travel mugs have become so popular which include: our fast paced lifestyles requiring technology that will keep up and our general love of warm beverages like coffee. Coffee is second only to oil when it comes to the most internationally traded products. Coffee is a staple in the work place and especially in office cultures. Travel mugs are easy to carry and fit perfectly in a car's cup holder or on the side of a desk and are used by many on a daily basis. As the popularity of these portable mugs grow so does the quality of its features and designs, ground breaking designs for portable mugs includes double insulated stainless steel travel mugs and handle-free rubber grip mugs.
Another reason travel mugs have become the accessory of choice for the workplace is because of their environmental friendliness. Their initial green appeal came from the fact that they are reusable which saves offices and people from having to dispose with hundreds of paper or even worse Styrofoam cups. But, now mugs are also made with recyclable material which furthers their environmental contributions. For company's looking to promote their business with customizable items, these environmentally friendly products are great ways to show compassion and social consciousness.
As promotional products travel mugs are particularly valued because of their wide usage and great product placement. People use mugs on a daily basis and display them on top of their desk, in their car or at their homes. This exposure is great for those seeking to buy mugs as promotional products. Additionally with modern techniques in customization, one can not only have custom printed logos on these portable products but also laser engraved logos which have a much more elegant and prominent appearance.
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Article Source :
http://www.articleseen.com/Article_The Rise of Travel Mugs_8299.aspx
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Author Resource :
Discount Mugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of mugs from large and small to plastic and stainless steel mugs. For more information on travel mugs and promotional products visit www.discountmugs.com
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Keywords :
promotional products, travel mugs,
Category :
Business
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Marketing
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