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The Importance of Market Surveys in Singapore

Posted On : Sep-25-2011 | seen (221) times | Article Word Count : 402 |

Market survey is a useful tool to acquire feedback from your customers. For more of its advantages, read the following the article.
How can different organizations fully capitalize on the consumer feedback needed to improve their brand’s products and/or services? For business firms in Singapore, by capitalizing on phone market surveys out of their present customers and also with other people who have been exposed to their market offerings, conducting market surveys can be a very useful tool. Nevertheless, conducting market surveys personally is not really that effective these days since spending money on travel is no joke. Not to mention that doing market surveys actually takes time.

As a result, Singaporean companies try to employ b2b outsourced telemarketing programs for calling and contacting their prospective clients and customers for surveys. With these telemarketing businesses on the job, business organizations in this thriving Asian city-state can now attain a stronger reach to their prospects since it’s very easy because it is only a phone call away. This efficient process saves the company not just on time and effort, but most especially on their financial resources. Eventually, telemarketing service providers conducting market surveys can contribute to the firm’s general marketing success.

Furthermore, there are many benefits of market surveys. Here are some of the key ones:

-Market surveys determine the reactions of clients/customers to products of a certain company.
-It analyzes needs, preferences and expectations of the customers in your market.
-To find out present marketing opportunities and difficulties for appropriate follow-up.
-Market surveys aid in introduction of new products, as well as in the alteration/improvement of existing products.
-Market surveys analyzes channel of distribution, competitors in the market and pricing changes, if necessary.
-To look for strategies on how to make the products more popular and saleable to the market. In the process, enhancing its goodwill and boosting its marketing image.

With the direct chain of communication which has been recognized, businesses in Singapore could now collect the needed information in order to further develop their market offerings for the sake of their clients and customers. Aside from saving a lot on a company’s money (employee travel costs are significantly minimized), but also, outsourcing to telemarketing agencies saves a lot on time.

With the aid of b2b telemarketing firms for conducting your market survey needs, these companies located in this Asian gold mine do not have to look far and wide, for they know that they are the ones who are the best in what they’re doing.

Article Source : http://www.articleseen.com/Article_The Importance of Market Surveys in Singapore_85481.aspx

Author Resource :
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg

Keywords : market surveys, b2b outsourced telemarketing, telemarketing, telemarketing programs, outsourced telemarketing, telemarketing ,

Category : Business : Marketing

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