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The B2B Telemarketing Approach to More Income
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Posted On :
Jul-31-2011
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Article Word Count :
659
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There are a number of things that needs to be followed in order to have a successful lead generation telemarketing campaign. Read on to the article below to know more about in generating leads and setting appointments with them effectively.
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B2B Telemarketing - the primary choice for many to generate leads and set business appointments from qualified prospects. This highly popular lead generation and appointment setting method is being implemented by many businesses of late due to its reliability in bringing them a great increase in their ROI.
There are a number of ways to increase the chances of the campaign to achieve a profitable outcome. Business owners can implement the following tips in order to up those chances significantly.
Gain the interest of the prospect within 5 seconds of the call
In the website telemarketingtips.info (telemarketingtips.info/telemarketing-approach.html), they stated that in order to continue with the call successfully and to make the potential client listen to the entire proposal, the opening of the sales representative should be the their main priority. The article states:
"When contacting the B2B sector with telemarketing, the APPROACH you choose is all-important to your success.
This is so because most decision-makers make their decision "to continue listening or to get rid of this person and call" within the first 2-5 SECONDS from the moment you get them on the telephone."
The approach of the representative should entice the potential client into listening, else the prospect will feel that listening to him or her is just a waste of their time.
Generating interest after the approach
The approach is just the first part into the journey for a closed sales deal. The next step is to ensure that the potential client stays on listening throughout the entire proposal. Going back to the website telemarketingtips.info, they have also posted a great tip to ensure the prospect's interest all throughout the duration of the call. The tip states:
"His decision to listen is but provisional. It's a temporary state of existence. You now HAVE his attention but unless you do something worthwhile WITH IT, he is going to put that phone receiver down within seconds.
Now you must grab his INTEREST. You must say something that makes him create an idea that he could learn something new and valuable from this interaction.
If you cannot arouse his interest by coming out with something DIFFERENT, something that's not only USEFUL in his mind, but also ENJOYABLE... you're going to lose him.
With "useful" I mean something he feels might give him a solution to a problem he faces. And by "enjoyable" I mean that the WAY this is forwarded makes him feel GOOD about himself, allows him to feel smart and able."
Most potential client's respond if they are interested by telling the representative that they want to know more about the product or service being offered. If they say such a statement, then the sales rep is on his way in getting a closed deal.
To get these things to be implemented on the campaign for it to run smoothly, a specific level of expertise needs to be acquired. This can take a bit of time to master. Business owners who cannot afford to waste time in generating leads due to the immense competition at hand, they can always outsource to the services of an outbound call center.
Outsourcing to a reliable contact center means the business can instantly attain the level of expertise to generate quality leads. This way, they waste no time in acquiring opportunities that may very well lead them to increase their ROI significantly. Professional telemarketers reside in these telemarketing firms wherein they make sure that each and every call that they make counts. They can and will most definitely get the attention of prospects within the first five seconds of the call and keep it that way until the call ends.
To experience this marvel in achieving success from the campaign, business owners need only to take the first step in outsourcing their marketing course for them to experience the many benefits that are in store for them.
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Article Source :
http://www.articleseen.com/Article_The B2B Telemarketing Approach to More Income_70152.aspx
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Author Resource :
Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/
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Keywords :
appointment setting, call center, contact center, lead generation, sales leads, B2B telemarketing, telemarketing, telemarketi,
Category :
Business
:
Marketing
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