Targeting Your Email Campaign for Physicians
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Posted On :
Sep-19-2011
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Article Word Count :
470
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Healthcare professionals – Physicians have always been a difficult target for marketers to tap; but still targeting your email campaigns for physicians can be successful if use an expert physician emails list provider and consider some vital points.
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Physicians and healthcare professionals have been traditionally a difficult target for online marketers to tap. But enactment of the HITECH (Health Information Technology for Economic and Clinical Health) Act in 2009, expected to move the industry towards full digital integration by 2020, has changed all that. Once notoriously private, healthcare professionals have now been forced to embrace the internet.
As a result, healthcare professionals are turning more and more to Androids and other smartphones to communicate. In fact, it’s predicted that some 81% of physicians will be checking email on smartphones by 2012. The opportunity to engage this huge market is wide open, but it’s vital that physician email campaigns be properly aligned with the behaviors of this busy audience.
The following tips can help when considering an physician email campaign or emails directed at other medical professionals:
• Use an expert physician emails list provider – Select the right healthcare professional email list that corresponds directly with your marketing objectives. This process can include pulling physician email addresses, specialties, practice information, mailing addresses, and affiliations for customizable, multi-channel campaigns with measurable impact. Focus on accuracy and ‘cleanliness’ of your physician email list.
• Target the campaign — Segment by time zone, medical specialty, office size or location, for instance, to help your delivery and open rates. Be conscious of the day of week you’re sending messages to your healthcare professional email list.
• Copy is crucial – Keep it short. Medical professionals are exactly that, professionals. Successful physician emails should be properly addressed – think of each individual email as a formal business letter complete with professional greeting, opening sentence summarizing the letter’s intent and information on the sender. Avoid anything overly gimmicky or promotional, it may strike the recipient or the email client as standard spam and end up trashed or filtered.
• Streamline design – Overly flamboyant designs will be distracting and reduce the impact of your message. Include a clear call to action somewhere within the email fold line so that the recipient will be able to skim quickly and act. Busy healthcare professionals won’t spend much time on every email in their Inbox and you want your email to be the one they linger on and react to.
Successfully reaching medical professionals via email is the result of extensive research and strategy that allows your campaign to see the doctor without an appointment. Work with a trusted email marketing partner specializing in healthcare professional email lists and physician email lists to make sure your campaigns hit the mark.
For more information about how to deliver a successful email marketing campaign, including compiling quality healthcare professional lists, physician email lists, business lists, or consumer lists, log on to redidata.com
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Article Source :
http://www.articleseen.com/Article_ Targeting Your Email Campaign for Physicians_83503.aspx
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Author Resource :
The author is President of Healthcare Dialog and very precisely mentions here how to target your email marketing campaigns effectively for physicians who are difficult to tap; one of the ways is using trusted healthcare professional email list. More information on healthcare professionals, doctors and physicians lists
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Keywords :
healthcare professional email list, physician email lists, physicians lists,
Category :
Business
:
Marketing
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