Taio Cruz celebrates No 1 Break Your Heart

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Taio Cruz celebrates No 1 Break Your Heart

Posted On : Apr-20-2010 | seen (975) times | Article Word Count : 847 |

Fulham songwriter beat the Black Eyed Peas, Madonna and Shakira to the top spot and could be Britain's answer to P Diddy

Taio Cruz strides into an upmarket pizzeria in west London looking every inch a man who has just pipped Madonna to the top of the charts. His huge mirrored sunglasses are entirely unsuited to the cloudy conditions outside, his black leather jacket is all but moulded to his body and his megawatt smile recalls the “after” image in cosmetic dentists’ adverts.
The same smile, not to mention the shades — “From my own range,” he points out several times — feature prominently in the glossy video for Cruz’s first No 1 hit, Break Your Heart, in which the 26-year-old canoodles with bikini-clad models while making a fuss of his inability to be faithful. Two years ago, only an American could have pulled off such a performance and kept his credibility. But as a singer and, crucially, songwriter, Cruz has been pivotal in turning British teenagers on to homegrown R&B — or, rather, R&B and electrotinged pop — and the success of the scene means that even a posh boy from Fulham can now act like P Diddy without getting laughed at.
Mind you, you wouldn’t catch Diddy claiming that he’s not keen on being the centre of attention. Or admitting that he celebrated topping the charts with “a little dinner with friends”. In fact, behind the slick image and business talk, Cruz seems like a sweet, shy chap who can’t quite believe his luck.
“As a kid, I was shy,” he says. “Not introverted, exactly, but quiet. I liked being on my own. I’m still like that, but to be successful I have to act the opposite. I’ll get up on stage in front of thousands of people and flirt with girls in videos because that’s part of the job, but I’m not in this business for the fame. I just like making tunes and singing them. It’s fun.
“I’ve met musicians who adore the adulation. I’ve seen them at parties, and they’re not happy unless every eye on the room is on them. If I go to a party and nobody recognises me, I don’t care. It wouldn’t spoil my night.”
Until last Sunday, when Break Your Heart sailed easily to the top of the charts in a heavily competitive week for single releases — as well as Madonna, Cruz saw off Shakira, the superstar DJ David Guetta and the Black Eyed Peas — Cruz was unlikely to be recognised by anyone over the age of 21.
Moreover, his success had come more as a songwriter than as a singer. Four years ago, Your Game, the first song he co-wrote, found its way to Will Young, reached No 3 and won a Brit award. Last year, his self-written, self-produced debut album, Departure, was a hit with teenagers as well as Simon Cowell, who asked him to submit songs for Leona Lewis and Alexandra Burke. Break Your Heart, however, is all his, although it was almost Cheryl Cole’s. The Girls Aloud star was offered the song, but took so long to say yes that Cruz’s version was already being played on the radio. She has, however, snapped up one of his dance tracks, Stand Up, which is likely to be her second single and boasts Cruz on rapping duty. You suspect that the sensible, boarding-school-educated son of a successful businessman (his Nigerian father imports and exports raw materials, his Brazilian mother is a hairdresser) only sings his songs because it’s better for branding.
Three weeks ago, Cruz launched his own line of sunglasses. The range is called Rokstarr, and he spends a good 10 minutes showing me photos of fellow teen-friendly celebrities — JLS, Shontelle and Mr Hudson, as well as the singer from the Feeling — wearing pairs they were, presumably, given for free. “Well, yes,” he admits. “But I see them in them all the time.”
The singer doesn’t intend to stop at sunglasses. He has plans for handbags and “Louboutin-like” women’s shoes. The latter, I say, sound tricky. “Nah,” he says. “I have the best eye for hot women’s shoes.
Suddenly, Cruz is starting to sound like Diddy, whose ear for a hook is surpassed only by his self-regard and business brain. Cruz has even changed the name of his imminent second album to Rokstarr, to “big up” his brand.
The years he spent as a songwriter in New York and Atlanta after leaving college — writing for the likes of Pussycat Dolls, and recording a version of Umbrella before Rihanna did — have obviously influenced his outlook as well as his music. And it seems Cruz is nowhere near as shy as he likes to make out. While looking through his photos of celebs in his sunglasses, I notice numerous pictures of girls in provocative poses, with next to no clothes on.
“Hey, I’m not like the guy I play in my video,” Cruz insists when I raise an eyebrow. “Sometimes girls send me pictures of their boobies. It would be rude of me not to accept them.”

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<h1>Taio Cruz celebrates No 1 Break Your Heart</h1> Author: <a href='http://www.articleseen.com/profile_zinsser.aspx'>zinsser</a> Taio Cruz strides into an upmarket pizzeria in west London looking every inch a man who has just pipped Madonna to the top of the charts. His huge mirrored sunglasses are entirely unsuited to the cloudy conditions outside, his black leather jacket is all but moulded to his body and his megawatt smile recalls the “after” image in cosmetic dentists’ adverts. 
The same smile, not to mention the shades — “From my own range,” he points out several times — feature prominently in the glossy video for Cruz’s first No 1 hit, Break Your Heart, in which the 26-year-old canoodles with bikini-clad models while making a fuss of his inability to be faithful. Two years ago, only an American could have pulled off such a performance and kept his credibility. But as a singer and, crucially, songwriter, Cruz has been pivotal in turning British teenagers on to homegrown R&B — or, rather, R&B and electrotinged pop — and the success of the scene means that even a posh boy from Fulham can now act like P Diddy without getting laughed at. 
Mind you, you wouldn’t catch Diddy claiming that he’s not keen on being the centre of attention. Or admitting that he celebrated topping the charts with “a little dinner with friends”. In fact, behind the slick image and business talk, Cruz seems like a sweet, shy chap who can’t quite believe his luck. 
“As a kid, I was shy,” he says. “Not introverted, exactly, but quiet. I liked being on my own. I’m still like that, but to be successful I have to act the opposite. I’ll get up on stage in front of thousands of people and flirt with girls in videos because that’s part of the job, but I’m not in this business for the fame. I just like making tunes and singing them. It’s fun. 
“I’ve met musicians who adore the adulation. I’ve seen them at parties, and they’re not happy unless every eye on the room is on them. If I go to a party and nobody recognises me, I don’t care. It wouldn’t spoil my night.” 
Until last Sunday, when Break Your Heart sailed easily to the top of the charts in a heavily competitive week for single releases — as well as Madonna, Cruz saw off Shakira, the superstar DJ David Guetta and the Black Eyed Peas — Cruz was unlikely to be recognised by anyone over the age of 21. 
Moreover, his success had come more as a songwriter than as a singer. Four years ago, Your Game, the first song he co-wrote, found its way to Will Young, reached No 3 and won a Brit award. Last year, his self-written, self-produced debut album, Departure, was a hit with teenagers as well as Simon Cowell, who asked him to submit songs for Leona Lewis and Alexandra Burke. Break Your Heart, however, is all his, although it was almost Cheryl Cole’s. The Girls Aloud star was offered the song, but took so long to say yes that Cruz’s version was already being played on the radio. She has, however, snapped up one of his dance tracks, Stand Up, which is likely to be her second single and boasts Cruz on rapping duty. You suspect that the sensible, boarding-school-educated son of a successful businessman (his Nigerian father imports and exports raw materials, his Brazilian mother is a hairdresser) only sings his songs because it’s better for branding. 
Three weeks ago, Cruz launched his own line of sunglasses. The range is called Rokstarr, and he spends a good 10 minutes showing me photos of fellow teen-friendly celebrities — JLS, Shontelle and Mr Hudson, as well as the singer from the Feeling — wearing pairs they were, presumably, given for free. “Well, yes,” he admits. “But I see them in them all the time.” 
The singer doesn’t intend to stop at sunglasses. He has plans for handbags and “Louboutin-like” women’s shoes. The latter, I say, sound tricky. “Nah,” he says. “I have the best eye for hot women’s shoes.
 Suddenly, Cruz is starting to sound like Diddy, whose ear for a hook is surpassed only by his self-regard and business brain. Cruz has even changed the name of his imminent second album to Rokstarr, to “big up” his brand. 
The years he spent as a songwriter in New York and Atlanta after leaving college — writing for the likes of Pussycat Dolls, and recording a version of Umbrella before Rihanna did — have obviously influenced his outlook as well as his music. And it seems Cruz is nowhere near as shy as he likes to make out. While looking through his photos of celebs in his sunglasses, I notice numerous pictures of girls in provocative poses, with next to no clothes on. 
“Hey, I’m not like the guy I play in my video,” Cruz insists when I raise an eyebrow. “Sometimes girls send me pictures of their boobies. It would be rude of me not to accept them.”

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