Solve big problems of LED
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Posted On :
Dec-28-2010
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Article Word Count :
681
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Jin release consultation as the only engaged in green environmental protection products marketing professional agency, says that LED energy-saving lamps ...
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Jin release consultation as the only engaged in green environmental protection products marketing professional agency, says that LED energy-saving lamps from the edges of the high-end product has become the mainstream energy conservation environmental protection product, takes 3-5 years. Have certain base and energy-saving lamps enterprise must seize the opportunity, through revolutionary products gain great-leap-forward development, must solve the following big problems:
1, establish vivid infectious promotion system
Introduce LED energy-saving lamps can't just through advertising and packaging, terminal and other forms of transmission, more want through events marketing, public welfare activities, network marketing to improve potential consumer attention and recognition. Energy-saving lamp belongs to low, common consumer attention product doesn't care, but once has the needs, or demand is stir up, can produce purchase intention and purchasing behavior.
The whole world is still in financial crisis every shadow, Chinese economy is facing the edge of the high inflation, all kinds of agricultural products, production materials, supplies will face prices may, then from more economy lifestyle perspective, LED energy-saving lamps in promotion should not only energy-saving, but also in the promotion of a rational consumption, scientific financial management way of life, the low attention product and high attention of people's livelihood, income, financial hook, effective communication. This requires a series of design and planning.
At the same time can and related environmental organizations, such as green peace organization and global village, one fund etc unite launch a public environmental activities, promote LED the concept of energy-saving lamps and properties of thorough popular feeling, launch a lamps and lanterns renewal consumption tide.
Especially use the Internet, to build their own brand and influence, once some energy-saving enterprises will relevant data to our company, found widespread explanation is not clear enough, the product sells products phenomenon, failed to and network life and network group linked to attention. Causes transmission efficiency is not high, market also didn't open questions.
2 solve expensive factors
Your price is expensive have LED lamps of truth, manufacturers from marketing tools, excellent personnel and instructions on vivid elaboration is quite necessary, especially for children and the elderly family, must explain the traditional energy-saving lamps can contain mercury, in case of heavy metals such as crushing family body and mind of the dangers, and a energy-saving lamps 0.5 milligrams of mercury can cause at least 180 tons of water is polluted facts.
To make consumers understand: is money means, love our family and the environment is purpose, some more money is very reasonable.
At the same time can and related financial department cooperation, such as Fujian society general, is the first company signed the equator agreement of low carbon bank, through financial tools such as the interest-free installments mode and reassure consumers purchase of psychological obstacles, to enjoy the high quality of environmental health life.
3 promote government legislation, publish relevant policy
Enterprise through peripheral build-up and government public relations, promote the government, especially around the office of energy saving and emission reduction, energy saving and emission reduction center LED products will recommended energy-saving lamps as the key, and into the government procurement list, and offer certain subsidies, promote energy-saving lamps market replacement,
At present, the ministry of finance and the state development and reform commission issued jointly by the efficient lighting products promotion financial subsidies, the interim measures for the administration of is to let people both money and save electricity saving lamp money. According to the regulations, the state has adopted uniform bidding determine efficient lighting products promotion enterprise and the agreement supply price (LED track lighting), financial allowance funds supplies the bid-winning enterprises, again by the bid-winning enterprises according to the bid-winning agreement supply price minus finance allowance funds price after sales to the end user, the ultimate beneficiary is large user and urban and rural residents. "Method" regulation, bulk users each only efficient illumination products, the central financial supply price according to 30% of the bid-winning agreement give subsidies, Urban and rural residents, users will give subsidies by 50%. From: wholesale LED lights
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Article Source :
http://www.articleseen.com/Article_Solve big problems of LED_46222.aspx
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Author Resource :
LED products, LED track lighting, wholesale LED lights
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Keywords :
LED products, LED problems, wholesale LED lights,
Category :
Business
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Business
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