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Social Media Recruiting: A Candidate's Perspective
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Posted On :
Nov-13-2014
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Article Word Count :
577
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Social media is everywhere, from our living rooms where face-to-face conversations have given way to online chats with family and friends to our offices where we now do more business through the web than outside the web.
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Social media is everywhere, from our living rooms where face-to-face conversations have given way to online chats with family and friends to our offices where we now do more business through the web than outside the web. The fact is that social media is being used for everything from sharing photos to making recommendations on products and services to even hiring people based on how they conduct themselves in the online world. Social media recruiting has become a potent hiring force, so much so that 9 out of 10 organizations nowadays use social media to hire talent. As per industry estimates, a staggering 75% of hiring managers use social media for recruiting purposes and almost 90% of them will not shy away from rejecting candidates with objectionable comments on their social profiles.
While the use of social media has brought about greater transparency and democracy in the hiring process, it also means that candidates need to be watchful about how they present themselves in the online world. News travels fast in the online world, and bad news especially fast, hence avoiding negative coverage is essential to ensure you do not spoil your hiring chances.
Candidates have to be doubly sure to ensure that they have the right content published in their social media profiles to make them potentially attractive in the eyes of hiring managers. Almost all recruiters use LinkedIn to locate and maintain regular contact with potential candidates while using Facebook and Twitter more for vetting a candidate’s social media profile. From a hiring perspective, it is good for candidates to be aware of the fact that recruiters use LinkedIn extensively to verify expertise in specific skills as well as professional history and experience of candidates they are interested in hiring. This means that as a candidate it makes more sense to ensure your LinkedIn profile contains all relevant information regarding your past successes on the job and lists down specific areas of expertise in terms of domains or skills. Your LinkedIn profile should give a recruiter a perspective on what you have accomplished in your profession in the past and what is your potential growth plan for the future.
In terms of Facebook and Twitter, they are used by recruiters more to determine cultural fitment as well as any potential personality issues that the organization should be wary about. Hence as a candidate, your Facebook profile should contain informative content in a fun and engaging way that makes a recruiter or hiring manager feel positively inclined about your personality.
As a candidate, one of the worst mistakes to make on social media is to have inconsistent information across different platforms. If your LinkedIn profile does not match with information you have on your Facebook profile, it is a clear red signal to the recruiter and chances are your profile is going to be out of reckoning for hiring till you take steps to reconcile information for consistency across platforms.
Negative comments or comments of an explicit sexual or abusive nature do not make for good reading and are likely to result in your profile being given a pass by most recruiters.
Managing your social media profile is a lot akin to managing your brand as an individual, and hence a lot of care and planning needs to go into ensuring your brand is attractive enough for organizations to consider you good hiring material.
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Article Source :
http://www.articleseen.com/Article_Social Media Recruiting: A Candidate's Perspective_307079.aspx
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Author Resource :
Savio Vadakkan is the Marketing Professional at ZALP, a unique employee referral software. ZALP enables organizations to automate and streamline every aspect of their employee referral program and integrates it with the potential of social media recruiting.
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Keywords :
employee referrals solution, employee referral program, social media recruiting, employee referral,
Category :
Computers
:
Software
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