Social Media Oprimizer Tips and Techniques
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Posted On :
Jul-22-2011
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Article Word Count :
613
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Social media optimization also known as SMO, This term was coined by Rohit Bhargava and since then on this term has spread like wild fire.
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Social media optimization also known as SMO, This term was coined by Rohit Bhargava and since then on this term has spread like wild fire. SMO is the process of devising tactics which would drive unique users to a website content, it only does that but can also be used to determine whether a new website will be a success or no. SMO involves driving user traffic via new channels because search engines alone are not the primary sites which drive traffic.
To understand what exactly is SMO one must understand what is a social media. A social media is any site where one can form communities and can form a following, websites like digg, facebook, Newravine, twitter, stumbleupon are perfect examples of social media sites also one can make blogs posts, write on blogs to spread their marketing message to the public. All these social network sites can be used to spread your marketing message in an easy and efficient manner, as now these sites have now personified the term “word of mouth.”
SMO is quite similar to SEO but not as simple and vivid, as SEO is the process of making a website visible in a search engine but SMO is cannot be stated to have the ditto objective.
Rohit Bhargava states the objective of SMO:
“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
He has also laid down 5 rules of SMO:
1. One is to increase their likeability, by having as many followers on such social sites as possible.
2. Make the group , site user friendly by making tagging and bookmarking easy.
3. The user should recompense inbound links.
4. The user should encourage and strive for his content to spread.
5. Should encourage the use of its data to be combined to form new applications service.
Also what is important for SMO to be a success is that one should encourage its valuable users by rewarding them, and also should help out its user by becoming a resource, even though it does not help you in any way. It is important to participate in conversations on blogs and groups formed on social networks , as that would help build a relationship and in turn loyalty with the users, it would help last the buzz created that has been created by you. You need to be consistent and continuously communicate as once a week or a month would not help you out in any way nor would it help spread your marketing message any further, hence you need to post on blogs, comment as well.
You need to create interesting content that would spread, because if you create content that is not able to capture the interest and imagination of the user, than your message again would not be able to spread. As you have to bear in mind that no matter how boring the product is that you are trying to sell, there is always something that can be written in an interesting manner, if not written than you can post sleek and eye catchy photographs and bookmark It on sites like stumble upon e.t.c
SMO is still a field that is growing and there are many new tactics that are being uncovered and it would take time for them to be fully explored and utilized. Till than it is up to you to use your imagination and it could be that you may uncover the next great technique for SMO.
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Article Source :
http://www.articleseen.com/Article_Social Media Oprimizer Tips and Techniques_68199.aspx
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Author Resource :
Johnson White is SMM manager in a renowned firm. He usually use press release as a Social media optimizer. According to him, social media is more effective to drive traffic.
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Keywords :
social media optimizer, social media booster, social media optimizer seo ,
Category :
Business
:
Marketing
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