Short Codes - Text Messaging Gateway and Providers in SMS Marketing

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<h1>Short Codes - Text Messaging Gateway and Providers in SMS Marketing</h1><strong> Author: <a href='http://www.articleseen.com/profile_Mumtaz Parveen.aspx'>Mumtaz Parveen</a></strong><br /><p>If you have just started your business or own a small scale enterprise, you must be following intense marketing strategies to reach out to the target audience and spread awareness about your brand. While there are many expensive and inexpensive marketing options available for marketers, SMS marketing is one of the trendy and cost-effective modes to carry out promotional activities. SMS messages can be used by companies to send promotional offers and alerts to develop the curiosity and interest of the recipients towards the brand. Effectiveness of SMS marketing depends on various factors such as the content of the text, its relevance and the receivers of the message. However, there are certain aspects that need to be taken care of while initiating the campaign. These include creating a text short code and ascertaining text messaging gateway and text messaging provider. Text Short Code Marketers and advertisers, who rely on marketing through text messages, use text short codes to send bulk text messages and SMS messages. Text shortcodes are special telephone numbers, mostly of five to six digits, to which mobile phone users can send text and SMS messages. These shortcodes often spell a word or brand name, which makes it much easier to remember. Like telephone numbers, text shortcodes are unique to each operator to avoid overlaps. Key Benefits: * Easy, fast and discreet * Enhances text messaging usage * Excellent way of instant response to texts * Single short code for all networks makes communication easier * Eliminates many cycles on coordinating numbers with applications providers * Can be used as lead generation tool by companies * Facilitates automated reply Text Messaging Gateway A text message can be sent to as many mobile users as you want through the text messaging gateway server. It facilitates SMS message transit by transforming message to mobile network traffic from other media and allowing transmission or receipt of the SMS message with or without the use of mobile phone. While sending a text message through e-mail to a mobile phone recipient, the text messaging gateway plays a key role. The text message gateway receives messages from SMS software application and translates it into the protocol used by the recipients’ carrier. Web applications that can be interacted with through SMS can also be developed using this gateway. Text Messaging Provider Text messaging providers use the text messaging gateways to send bulk messages on behalf of the organization willing to promote businesses through messages. They provide gateway-to-mobile services and facilitate the SMS traffic between businesses and mobile subscribers, carrying out different types of messages for different recipients. These text messaging providers operate gateway-to-mobile services, while some provide mobile-to-gateway services. There are many text messaging providers who supply services on text shortcodes or mobile number ranges. It is imperative to choose the text messaging provider whose capabilities best match with the type of SMS services you need. SMS marketing is a smart business strategy. It is wise for a company to invest in this method and the elements of text shortcodes, text messaging gateway and text messaging gateway providers to achieve higher return on investment.</p><strong>About the Author:</strong><br /><a rel="nofollow" href="http://www.shortcodes.com/text-messaging-software.html">Text messaging software</a> is generally a web, desktop or email based application that allows you to access - and send messages. The <a rel="nofollow" href="http://www.shortcodes.com/">shortcodes</a> receives messages from your SMS software application and translates it into whichever ‘protocol’ your recipients’ carrier uses.<p> Article Source: <a href='http://www.articleseen.com/Article_Short-Codes-Text-Messaging-Gateway-and-Providers-in-SMS-Marketing_77526.aspx'> http://www.articleseen.com/Article_Short Codes - Text Messaging Gateway and Providers in SMS Marketing_77526.aspx</a></p>

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Keywords : Text shortcode, text messaging provider, Text short code, Text messaging gateway,

Category : Business : Business