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SEO vs. Paid Campaigns
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Posted On :
Jan-28-2011
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Article Word Count :
410
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Today, business houses are well aware that online marketing is not only a significant factor in their marketing strategy, but, in reality, is very crucial to the success of their businesses.
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Today, business houses are well aware that online marketing is not only a significant factor in their marketing strategy, but, in reality, is very crucial to the success of their businesses. Someone rightly said “Traffic is the lifeblood of any online undertaking”. However, the subject of debate is SEO vs. Paid campaigns such as PPC. SEO represents Search Engine Optimization. PPC is short for Pay per Click. Although the end result is same, they are very different concepts and need different methodologies and techniques.
Business companies starting online campaigns must know the difference between Search Engine Optimization (SEO) and paid campaigns. Each plan is effective for different purposes. The choice of action depends on time, budget and coveted traffic needed.
SEO always takes much more time than paid marketing campaigns to achieve results. SEO campaign takes time to bring appropriate traffic to the website. This marketing strategy requires applying different techniques to encourage the search engine algorithm to discern your business site above other websites. Some of the techniques include improving the keyword-content ratio, adding Meta-tags and optimization of images through Alt tags. SEO will allow your website to be ranked higher in big search engines when specific keywords are entered.
When a keyword is entered into the search engine, your website will appear in the list. Studies show that most users will always choose from the first page in the results. To keep the visitor interested, the web site must be to the point, illuminating, well designed, well organized and rich in content.
On the other hand, paid campaigns constitutes of advertising campaigns such as Pay per Click (PPC). A website will get instant results with paid campaigns. The ads will at once appear, and leads will be generated mechanically. These ads will bring quality traffic to the website. Notwithstanding the big amount being spent on paid advertising campaigns, websites that employ Search Engine Optimization receive more traffic and clicks. In fact, organic results in the year 2009 received 86% of the total traffic on Google’s search page. The remaining 14% were through paid campaigns.
It is best to use SEO when:
Uniform results are sought after.
You wish to construct an authority site.
You want to enhance the value of your site.
It is best to use Paid Campaigns when:
Immediate results are wanted.
Extremely targeted traffic is sought.
Pushing a time-sensitive offer.
Your site isn’t designed for SEO.
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Article Source :
http://www.articleseen.com/Article_SEO vs. Paid Campaigns_50399.aspx
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Author Resource :
Webchimes is the leader among the seo services company in India. We offers affordable seo services, social media optimization, ppc campaigns and complete analytical support at reasonable prices.
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Keywords :
Search Engine Optimization, Pay per Click,
Category :
Internet Business
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SEO
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