Reviewing The Indian Animation Industry
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Posted On :
Aug-26-2011
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Article Word Count :
565
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With the growing use of internet technology, people are turning to the web for advertising their product, services or brand.
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The cost of animation production services and web video production company in India can range from 10% to 40 % of what it would cost in the US. With an estimated $354 million in 2006, the Indian animation forecast was to reach $869 million by 2010. Animation in India is currently riding on two key factors, that is a large base of highly skilled labour and low cost of production. Apart from leveraging relationships with foreign partners, Indian companies have a huge cost advantage to their benefit. The industry is gaining prominence steadily, but the government's role in supporting the animation industry and producing original content locally is helping in stabilizing the animation industry.
A 22 to 24 minute episode that would cost between US$ 200,000 and US$ 250,000 in the US and Canada and between US$ 250,000 and US$ 300,000 in Europe, can work out to be about US$ 60,000 in India. However, the story of Indian animation is not only about cost effectiveness. It is about quality, along with a cost advantage. Pune, is competing with Hyderabad and Mumbai to be the country's animation hub. With the sector facing severe human resource shortage, more and more studios are increasingly venturing into animation training and producing web videos. The animation society of India with its head office in Mumbai seeks to educate Indians about the emerging animation technologies. It also hosts Anifest, the biggest annual animation festival in the Indian sub continent. This kind of venture is giving animation and web video production company’s abroad a great chance to explore the Indian market.
But even then the animation industry in India owes its propensity for quality to the domestic advertising sector, which has been a key growth driver of the industry long before the technique was used to create television serials or for special effects in films. The success of ad characters such as the Amul Girl, Gattoo (the Asian Paints mascot), the Handiplast Boy, the Bata Bubble Gumme, or of 30- second animated commercials for brands like Hutch, All-Out Mosquito Repellent, Kellogg's, Mortein, Good-Night and Vicks show the commendable quality and standard that the animation industry has maintained. The first animated movie in India came with Hanuman (2005) the most celebrated mythological character in India. The success of this film led to further production and release of a number of animated movies in India including, Hanuman Returns, Bal Ganesha, Krishna, Roadside Romeo, among many others.
But overall the advertising industry is using animated web videos to a tremendous advantage. With the growing use of internet technology, people are turning to the web for advertising their product, services or brand. There definitely a rise in the use of web videos on the net, where people are using You Tube and other video sharing websites to know about new and improved technologies, products and services. A web video production company can render to give you the best videos that you can embed onto your business website and share it with your clients through emails. A short animated web video explaining about your company’s products and services, not only increases traffic on your website and makes it more engaging, but also makes it more fun for site visitors to learn about your services. And for greater promotion, upload it to video and social networking websites.
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Article Source :
http://www.articleseen.com/Article_Reviewing The Indian Animation Industry_77162.aspx
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Author Resource :
James Williams is a writer, specializes in web video production company, web videos, Instructional Video Production, Explainer Video & best video websites.
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Keywords :
web videos, web video production company,
Category :
Business
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Advertising
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