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Retailers have to get Finance On-line

Posted On : May-13-2010 | seen (299) times | Article Word Count : 582 |

Car retailing is changing; today the customer is increasingly in control. They are informed and aware, making decisions based upon thorough research and all of this is made possible via the internet. Consumers now arrive in the showroom often better informed than sales people.
Car retailing is changing; today the customer is increasingly in control. They are informed and aware, making decisions based upon thorough research and all of this is made possible via the internet. Consumers now arrive in the showroom often better informed than sales people. Using the web, buyers can establish information about cars, dealers, manufacturers, finance and insurance suppliers and much more – and around 90% use the web to prepare for their purchase; indeed 40% would buy on-line without ever visiting. Motor retailers must:

- Communicate with consumers before they reach the showroom. If we fail to get finance on-line where the customer can easily find it, then the finance decision will invariably have been made and the funds sourced. This not only removes a vital profit centre, but it also removes a key tool that should be vital to price negotiation and as a long term customer retention aid.

- Get serious about online selling - Consumer interest in buying vehicles and added value services/products over the Internet is real. Providing a viable online option will be a key to maintaining customer loyalty in the coming years and will become the preferred approach for a significant group of consumers

The opportunity to influence them is nearly lost. Carlyle Finance has developed a unique, innovative tool that is available now. carloanadviser.co.uk can help motor retailers to grab consumers’ attention before it is too late.

carloanadviser.co.uk has been developed specifically to help consumers to make an informed buying decision when it comes to finance. It is all about the provision of information on the options available; dealer finance, personal loan, secured finance, savings, mortgage advance or credit card. The site works to provide each visiting customer with information about the unique nature of dealer finance; it then allows the consumer to input rates and terms to compare and contrast the options available. In many ways the site provides a virtual F & I Business Manager, but importantly for the consumer they are in absolute control of the whole process. However Carlyle Finance has always been, and always will be dealer dedicated. That is why the informed customer is directed back to the dealers to conclude the F&I sale. The site and its offer to the market is completely unique in the way it informs the consumer but fully supports the dealer.

The site uses two people to introduce and talk through the key features and benefits of the options available in a clear fashion. The site is clean, bright and perhaps above all smart. The information is designed to treat customers fairly, using plain English.

Launched in December 2010, after 10 months of development at a cost of a little under £100,000 the new site is available as an on line link to a dealer’s website. Currently under test are five sales booths which provide an interactive experience for the consumer in the physical dealer showroom.

The uptake since launch has been impressive:

- 16000 visits since launch
- 190 links in dealer web-sites
- Traffic doubling monthly

The whole buying experience with carloanadviser.com.uk is relaxed and informal, something that works for consumers and for many dealers. Dealers who had to some extent ‘switched off’ from offering finance are able to use it as a silent sales person; the process means that the customer pre-qualifies themselves and once in the showroom the final proposal can be sorted in minutes using Carlyle’s Nexus technology.

Article Source : http://www.articleseen.com/Article_Retailers have to get Finance On-line_18781.aspx

Author Resource :
The author of this article knows how to get a best car loan. The author has provided loan advice to many people out there as well. With close association with carlylefinance, the author has written many articles on car finance uk

Keywords : finance a car, motor finance, loan advice, car finance deals, car finance uk, car on finance, best car loan, dealer finance, ,

Category : Finance : Finance

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