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"Quality Gate" becomes the stumbling block on the journey of LG cell phones in China (1)

Posted On : Jun-13-2010 | seen (343) times | Article Word Count : 416 |

According to national cell phone sales of market research firm Sino in April this year, the statistics show that the top three brands are Nokia, Samsung and Lenovo, LG is the fourth, it is less two percentage points than Lenovo. In line with this trend, earlier this year in China the general manager of LG cell phones, RenweiGuang says: “the aim that LG cell phones will rank the top three in the Chinese market is now near.
According to national cell phone sales of market research firm Sino in April this year, the statistics show that the top three brands are Nokia, Samsung and Lenovo, LG is the fourth, it is less two percentage points than Lenovo. In line with this trend, earlier this year in China the general manager of LG cell phones, RenweiGuang says: “the aim that LG cell phones will rank the top three in the Chinese market is now near. However, the LG KT878 cell phone has become the stumbling block on the Chinese journey. The problems reflected by the individual consumer have already erupted into large-scale quality problems, but LG have not given the proper solutions so far.
A cell phone leads to many complaints.
"blank screen, system halted, Alice screen ,it cannot make a call, battery failure, falling line during a call, no signal ..." in April this year, "K T878" cell phone is exposed again and again on the internet to light, and the problems emerge in endlessly.
"From the perspective of after service, a cell phone appearing the individual problems is inevitable; it is hard to represent the overall quality of this cell phone." Service personnel in the telecommunications field accepting an interview says that. But as for as the indignant users of K T878 now; it is obvious not just a problem of a cell phone. A complaint report of cell phones in April from “315 complain a net “indicates that Nokia tops the list, and “315 complain a net “receives 244 related complaints. Followed by Nokia, LG cell phone is as high as 206 related complaints. “The Market share of Nokia is the largest, nearly 40%, if as for as the number of complaints, Nokia tops the list no ground for blame." Relevant person says.
But LG cell phones are not as that, in accordance with the Sino statistical data, although its market share is the fourth in China, but in fact its market share is about tenth of Nokia. It is noteworthy that according to statistical data of “315 complain a net “, 204 complaints are about LG cell phones, 183 complaints are related with the K T878, and the complaints that the complainants reflect are the consistent, the signal is normal, but called unsuccessfully, it suggests that opposite side shuts down or is busy. Battery cracking will often fever for no reason in the standby process, standby time reduce sharply and the screen turned upward.

Article Source : http://www.articleseen.com/Article_"Quality Gate" becomes the stumbling block on the journey of LG cell phones in China (1)_21616.aspx

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Keywords : cell phones, LG cell phones, China,

Category : Business : Marketing

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